Pop Mart, a store known for its creation of the trending Labubu dolls, is set to open its first Massachusetts store at the Natick Mall.
The store sells a variety of collective figures that are either original characters or in collaboration with popular franchises such as Disney, The Powerpuff Girls, Minions and Harry Potter.
Pop Mart uses a “blind box” strategy to sell the collectibles, so customers don’t know which specific figure they’re getting until they open the package.
“The stores are notable because they sell designer figures, most notably ‘Labubu’ dolls/pendants, which are very popular in the same tradition as Beanie babies, furbies, cabbage patch, etc” the Natick Report website wrote.
Labubus can already be found inside the Natick Mall at Newbury Comics and Showcase. Knockoffs are sometimes sold at mall stands.
Pop Mart will be opening in a storefront once occupied by a jewelry store, according to Natick Report.
This will be the first Pop Mart to open in Massachusetts, with the closest store currently located in Providence, Rhode Island, Pop Mart’s website indicates.
The Natick Mall did not respond Tuesday to MassLive’s request for comment or say when the location will be opening.
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