In the eleventh hour, YouTube TV has confirmed a short-term extension with NBC that will keep the networks up and running for customers while a final deal is established.
Over the past few days, negotiations between YouTube TV and NBC Universal have been heating up as the two companies disagree on fair rates. YouTube TV says it is arguing for NBC’s content at a rate comparable to Peacock, which apparently undercuts the rate that YouTube TV is current paying. NBC, meanwhile, released a statement earlier this week that called its rates “the best” in the market while also boldly claiming that Google “wants to control” what Americans watch.
NBC’s existing YouTube TV deal was set to expire at midnight ET on September 30 and, literally at the last moment, YouTube TV has confirmed a short-term extension to continue service.
YouTube says:
We’ve reached a short-term extension to avoid disruption to our service while we work toward a new agreement with NBCUniversal. We appreciate our subscribers’ patience while we negotiate on their behalf.
There’s no word on how negotiations stand for a long-term deal, but these short-term extensions often do lead to a deal being finalized within a few days.
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