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Trade War Forces Tough Question for Retailers: Raise Prices or Eat the Cost?

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Vivian Hoffman has worked in retail for a half-century, including 25 years as a buyer for Century 21 and the last eight running Whim, a chain selling affordable women’s clothing in the suburbs of New York City. She has adapted to recessions, the turmoil after the attacks on Sept. 11, 2001, and the Covid-19 pandemic.

But the last few weeks have presented a set of challenges that are confounding even for an industry veteran.

The bulk of the clothing and accessories that Ms. Hoffman sells are produced in China, facing import duties of 145 percent for now, and Vietnam, which could face high tariffs in a few months. While her vendors pay the tariffs, one of them recently raised shoe prices 20 percent while others say they will soon increase theirs to offset higher costs. A vendor that sells Chinese-made jeans could not even figure out what prices to put on items in its fall line.

The upheaval on top of wavering consumer demand has left Ms. Hoffman in a bind.

“I was going back and forth: Do I buy less because I think business is going to be hurt or do I try to buy extra merchandise because I’m afraid of an increase in prices?” she said. “I’ve been going back and forth between two extremes.”

With five stores and a small online presence, Whim is just a speck in the vast retail universe. But the thorny decisions that Ms. Hoffman faces are a microcosm of the whiplash that retailers across the United States are confronting. All businesses crave clarity, yet the wide-ranging tariffs imposed, threatened and pulled back by the White House are making it difficult for companies of all sizes and shapes to plan ahead.

Big-box retailers like Walmart and Target and giant e-commerce operators like Amazon have the power to demand concessions from their suppliers overseas. Andy Jassy, Amazon’s chief executive, said in an interview on CNBC on Thursday that the company had accelerated bringing some inventory to the United States ahead of the tariffs and would try to “renegotiate terms” with some suppliers.

Most retailers, though, are small, independent businesses that are often at the mercy of their vendors. And in many industries, like apparel, most of what they sell is produced in China and other countries, with few options they can afford made in the United States.

Alyssa Chambers, who owns Nova Essence IO, which makes scented candles, said the price of a 12-pack of Chinese-made glass candle jars had jumped to $25, from $21 last year. But similar jars produced in America cost at least twice as much, she said. Even before this week’s events, the costs of wax and wicks, which she also orders from China, have risen as well.

“Right now, I’m eating the extra cost for the supplies because I just don’t want the customers to be affected,” said Ms. Chambers, who works on her own and sells her goods online and at pop-up shops, shows and events. “I’m just taking the time to sacrifice and not respond emotionally.”

The start-and-stop nature of the rollout of tariffs has also roiled the stock market and dampened consumer confidence as people have hunkered down. Retail sales grew 0.2 percent in February compared to January, though spending on clothing and accessories, on electronics and at restaurants and bars fell.

The University of Michigan Consumer Sentiment Index fell 11 percent in March, the third straight monthly decline, to its lowest level since November 2022. Anxiety about rising prices could persuade consumers to buy more secondhand apparel and other items on the secondary market, according to ReturnPro, which recently surveyed consumers about products they had returned. Nearly 85 percent said they were concerned that tariffs would raise prices.

“Consternation over the tariffs and its impact on consumer sentiment on retail sales could end up being worse than the impact of inflation,” said David Silverman, senior director of the corporates group at Fitch Ratings, which this week lowered its rating for the U.S. retail and consumer product sector to “deteriorating” from “neutral.”

The latest increases in tariffs on China are likely to disproportionately hurt consumer goods, according to Anna Wong, an economist at Bloomberg.

Last year, three-quarters of all toys and sporting goods, 40 percent of all footwear and 25 percent of all textiles and clothing imported into the United States came from China, according to the Peterson Institute for International Economics.

For months, many companies have tried to adjust their business plans in anticipation of tariffs, with varying success. The shoemaker Steve Madden said in February that it had reduced the percentage of goods it imported from China to 58 from 71 since November. The company wants to reduce that number to the low 40s range in the coming months.

“We will selectively raise prices,” Edward Rosenfeld, the company’s chief executive, told investors in February. “Where we think that we can get a little bit more for the goods, we will do that starting in the fall.”

At an investor conference this week, Walmart, the country’s largest retailer, stood by its forecast for a 3 to 4 percent increase in sales in its first quarter. But because one-third of what Walmart sells comes from all over the world, especially China and Mexico, tariffs have made it harder to predict operating income growth.

“We’re one week into this new tariff environment, and we’re still working through what this means for us,” John David Rainey, Walmart’s chief financial officer, said. “For the current quarter, the uncertainty and decline in consumer sentiment has led to a little more sales volatility week to week and, frankly, day to day.”

In the days after the tariffs were first announced, Amazon canceled orders for some items, including skateboards, that it bought from suppliers through a special program, according to one vendor whose orders were canceled, two consultants to suppliers and LinkedIn posts from others saying their orders were canceled.

Under the special program, vendors sold their products to Amazon at a lower price, but Amazon paid to move the products to the United States and was on the hook to cover the tariff costs directly. When that tariff risk changed, Amazon effectively pushed more of the costs back onto its suppliers by canceling the orders. Now, the suppliers must import the products themselves, pay the tariffs and then try to renegotiate a higher wholesale price with Amazon.

Amazon declined to comment on the canceled orders, which were reported earlier by Bloomberg.

Hobby Lobby, the crafting retailer, told vendors that because of the escalating trade war and the “rapidly shifting and unpredictable landscape,” it was delaying shipments from China, though not canceling orders, according to correspondence dated Thursday and viewed by The New York Times. It said it would review its plans weekly. Hobby Lobby did not have an immediate comment.

Smaller retailers, no matter how well prepared, don’t have Amazon’s muscle or flexibility. Kim Vaccarella, the founder of Bogg, which sells handbags and accessories, anticipated tariffs on China, where all of her suppliers are. So in January, she visited Sri Lanka and Vietnam to find suppliers to help insulate her company.

She and her team received samples from a manufacturer in Vietnam and was ready to place an order. But after the White House imposed tariffs of more than 40 percent on imports from Vietnam, Ms. Vaccarella delayed the order until she could gauge the impact.

“We felt like we were in a good place” before the White House announced tariffs on dozens of countries last week, she said. “It was like, oh, my God, we did all this work and spent all this money going out there for nothing.”

The tariffs on Vietnam have been paused for three months, but the confusion remains. Ms. Vaccarella said her company had recently raised prices by $5 on some products, but retracted the increase out of deference to its customers. For now, it is bracing to see what happens before taking such a step again.

“Every day, you can ask me the same question and it’s a different answer,” she said, “which is the craziness and the uncertainty.”



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Big Tech’s Tariff Chaos + A.I. 2027 + Llama Drama

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This transcript was created using speech recognition software. While it has been reviewed by human transcribers, it may contain errors. Please review the episode audio before quoting from this transcript and email transcripts@nytimes.com with any questions.

casey newton

What’s new with you?

kevin roose

Oh, you know, just binge buying cheap Chinese stuff online to beat the tariffs.

casey newton

Making your final Shein purchases before that company shuts down?

kevin roose

[LAUGHS]: Yes. No, I actually did buy a bunch of stuff over the weekend, because I thought this might be my last chance.

casey newton

Yeah.

kevin roose

Casey, what cheap overseas good are you going to miss most after the tariffs kick in?

casey newton

Oh, I feel — the thing — I was never a big, like, oh, I got to go onto Temu and get a pressure cooker for $6 or whatever. Like, that was never my journey. But I know that it’s a major pastime for a lot of people.

kevin roose

Yeah.

casey newton

Yeah.

kevin roose

Yeah. Well, for me, it’s like, the ability to buy cheap crap for my kid has been revolutionary.

casey newton

Mm. Mm-hmm.

kevin roose

My kid, the other day, starts saying the phrase, dinosaur unicorn. And I thought, that’s not real. And he says, I want a dinosaur unicorn. And I said, well, that’s not a thing. We can’t have that. But then this little bell goes off in my mind that says, someone out there has made a dinosaur unicorn something.

casey newton

Almost certainly.

kevin roose

My wife finds like eight different dinosaur unicorn T-shirts and buys one of them. And now he’s got this dinosaur unicorn T-shirt that he absolutely loves. That would not happen in a tariffs world.

casey newton

As of today, that shirt costs over $400.

kevin roose

[LAUGHS]: Yes.

casey newton

Yeah. Well, I mean, I’m sure Jude looks great in that.

kevin roose

He does. He does. And he’s going to have to wear it for —

casey newton

A long time.

kevin roose

— 10 years.

[laughs]

I hope it stretches.

[THEME MUSIC]

I’m Kevin Roose, a tech columnist from The New York Times.

casey newton

I’m Casey Newton from Platformer.

kevin roose

And this is “Hard Fork.”

casey newton

This week, the tech world is in chaos over Trump’s tariffs. Then, AI researcher Daniel Kokotajlo returns to the show to discuss a fascinating new set of predictions for how AI could transform the world in just the next few years. And finally, did Meta cheat on an important AI benchmark?

[THEME MUSIC]

kevin roose

Well, Casey, for the second week in a row, we have been interrupted by news about these Trump tariffs. Now, there was a time in the history of the “Hard Fork” podcast where the only thing that would cause us to rip up a segment and rerecord it was if Sam Altman had been fired or rehired. But now we live in this new reality where news can change on a dime. And over the past few days, that is exactly what we’ve seen.

casey newton

I think it’s fair to say “Hard Fork” has been hit harder by the tariffs than any other company.

kevin roose

[LAUGHS]: That’s true. That’s true. We are bracing ourselves for massive impact and getting ready for the new reality.

casey newton

Yeah.

kevin roose

So Casey, every great era deserves a name. And I think we should call this era in the technology industry the chaos meta — nothing to do with Meta, the company. But in video gaming, metas are the overall set of conditions that the players have to navigate. And I think it’s fair to say that chaos and the lack of certainty surrounding what Donald Trump is going to do on any given day is the new meta for Silicon Valley’s largest companies.

casey newton

Yeah. Remember how, when we were talking about whether or not TikTok would be banned, which also had a lot to do with what Trump wanted, we talked about how it was kind of simultaneously alive and dead at the same time? Now that’s just the entire US economy, Kevin.

kevin roose

Yes. So as of early this week, it looked like we were going to get these massive tariffs on goods imported to the United States from many, many countries all over the world, larger than any tariffs we’ve seen in the recent history of this country. Then, on Wednesday, as we were taping our episode, we got the news that the Trump administration was pushing pause on most of them.

Most of these reciprocal tariffs on countries like Vietnam and India were going to be delayed for 90 days. And there would be a baseline 10 percent tariff rate applied, but not the much higher rates that people had been fearing, except for China, which would have its tariffs increased. And on Thursday, we learned that those tariffs would actually be 145 percent on Chinese goods entering the US.

casey newton

The problem is, with a podcast, we can’t just have a little ticker on the bottom that shows you what the current tariff is.

kevin roose

Yes. But what we saw earlier this week was that the stock prices of all the biggest US tech companies took a dramatic nosedive. That was in response to these fears about these very high reciprocal tariffs. Now, after the news that these tariffs are going to be placed on a 90-day hold, except for China, some of these stock prices have rebounded. Apple, in particular, had its biggest trading day in many years after the news of these tariffs being delayed came out.

So the stock market whiplash is part of the setting for the tech companies that they have to deal with now. But the bigger picture scenario is that doing business in Trump’s America is turning out to be very difficult, not because the administration is necessarily unfriendly to these businesses, but because there’s just so much fast-moving news that it is hard for businesses to do any kind of planning or strategy at all.

casey newton

Well, I mean, I wouldn’t say this is a particularly business-friendly set of announcements that have been made. I mean, sure. I guess it’s friendlier to pause the tariffs than to continue them. But the general chaos, Kevin, I think, has been really bad for American companies.

kevin roose

Yeah. So even beyond the tariffs, there are a bunch of things that the Trump administration has been doing that have impacted the tech industry — restrictions on immigration, cuts to science funding, these antitrust cases, many of which are still going forward. So I wanted to give our listeners a sense of how this instability feels on the ground in Silicon Valley to the biggest tech companies.

And you had a really smart idea, which was to look at the new chaos meta of Trump’s second term through the lens of four tech companies. So today, we’re going to take a look at how Trump’s new policies and these tariffs have affected four companies — Apple, Nintendo, TikTok, and Meta, all of which have faced significant challenges since Trump took office, and all of which are now trying to figure out, how do we go forward? What do we do? How do we navigate this new, uncertain climate?

casey newton

Yeah.

kevin roose

So let’s start with Apple. Casey, what is going on with Apple?

casey newton

Well, look. Of all of the tech companies, Apple has long been the most dependent on China. That is where 90 percent of iPhones are made. The company is just heavily dependent on its supply chain relationships that it has in that country. So the fact that these tariffs are now 145 percent on goods coming out of China has just really sent a shiver through that company.

Earlier this week, Apple had its worst four-day trading period since the year 2000. Once the pause was announced, its stock has started to come back. But this is a very volatile situation for them. And the underlying dynamics are the same, which is that it is simply going to be much more expensive for Apple to sell goods made in China here in the United States, Kevin.

kevin roose

Yeah. And obviously, one of the hopes of these tariffs is that it will drive manufacturing back to the United States. There’s some hope among members of the Trump administration that this could even force Apple to consider making the iPhone in the United States. Do you think that is likely, and why?

casey newton

No. And in fact, I think it’s almost sort of worse, Kevin, because this week, the president’s press secretary said that the president believes that iPhones can be made in the United States, despite the fact that we know that it is much more expensive to manufacture things here in this country, right?

It’s very important to remember that whatever the Trump administration might hope that these tariffs accomplish, they have not accompanied it with any plan to increase the manufacturing capacity in this country. The whole thing is just a wish and a prayer that at some point in the future, Apple might have a magical iPhone factory stocked with Americans who want to do those jobs. As it stands now, that doesn’t exist.

kevin roose

Yeah. So I would say Apple is somewhat unique among tech companies, because it has also been thinking about tariffs and the effect of Trump’s policies on their business for longer than many of their competitors. I mean, if you’ll remember, during the first Trump term, there was some talk about tariffs on Chinese goods. Apple successfully negotiated its way out of those, sort of got an exemption.

And in part, they did that by cozying up to the Trump administration by promising to build and assemble some of their products in the United States. There was this famous tour that Tim Cook gave Donald Trump of this facility in Austin, Texas, where he said they were going to start making a bunch of stuff.

So they sort of managed to get the tariffs off their back during the first term. But in the second term, it’s not at all clear that they are going to have the same kind of success. So, Casey, how is Apple dealing with the new chaos meta?

casey newton

Well, they are trying to get as many devices as they can out of China and into places where it’s going to be much less expensive to export them to the United States. So there was a great story this week in The Times of India that, according to senior Indian officials, Apple transported five cargo planes full of iPhones and other products from India to the United States, which calls to mind those scenes at the end of the Vietnam War, when you see the last helicopter leaving Saigon, except it’s full of iPhones.

Actually, Katie Notopoulos had a great joke on Threads today. She said that this whole thing is like the movie “Dunkirk,” but for iPhones. Reuters reported that Apple transported 600 tons of iPhones, Kevin, which would have been about 1.5 million devices. And look, those iPhones will pad Apple’s profits a little bit more. But pretty soon, there’s going to be no more planes out of no more countries to escape these tariffs. It is just going to be a really expensive-ass iPhone.

kevin roose

Do you think the iPhone 16 Pro Maxes get to sit in first class on the plane?

casey newton

Yeah.

kevin roose

[LAUGHS]: They put them up front in the lie-flat seats.

casey newton

Yeah. They should definitely get the upgrade, with what they’re paying for those things.

kevin roose

Yeah. So OK, let’s move to our next case study of a company trying to deal with the uncertainty and chaos of the Trump administration, Nintendo. Casey, what is going on with Nintendo?

casey newton

Well, so Kevin, as a hardcore gamer, obviously, you know that the Switch 2 is coming out this year. This is the sequel to Nintendo’s best-selling console of all time. And it was supposed to become available for preorders this very Wednesday. But then tariff chaos started happening. And Nintendo said, we are going to pause preorders because we don’t know what it’s actually going to cost to sell a Switch 2 in America anymore.

kevin roose

Yeah. And now that Trump has paused these tariffs on most countries other than China, have they said that actually, they’re going to start shipping the Switch 2 on time after all?

casey newton

Well, what they’ve said is that they’re not planning to change the launch date, which is June 5. And it does seem like because they are a Japanese company and make the Switch 2 in Vietnam, they are going to be able to avoid the really tough tariffs that Apple is facing. Before Trump initiated the pause, there was going to be a 46 percent tariff on the Switch 2. Now it’s back down to that 10 percent.

But look. The Switch 2 is already planning to go on sale for $450, which is $150 more than the original Switch sold at launch. So I think there’s a very real question here of whether the price of this console goes up over time, which would be a reversal of the usual trend, which is, a console goes on sale for a high price, and that price comes down over time. So once again, Kevin, there’s just real chaos here as we await probably the most hotly anticipated piece of hardware to launch, I would say, in the United States this year.

kevin roose

Yeah. Now, are they bringing in planes full of Switch 2s from Vietnam or wherever they’re manufacturing them?

casey newton

They were actually able to put them in one of those pipes. And you just sort warp down. It’s kind of a really cool little thing they have there.

kevin roose

[LAUGHS]: I got it. OK, next company on our list, TikTok. Casey, this is a company we have talked about a lot on this show. They were going to be banned. The deadline for banning them got pushed out by another 75 days last week. Casey, what is the latest on TikTok and how it is coping with this escalating trade war between China and the US?

casey newton

Well, Kevin, what is going on with TikTok is, of course, the question asked most in the history of “Hard Fork.” And what was going on with it until tariff chaos was that it looked like we might have a deal. There was some great reporting in The Times this week that ByteDance, with the support of the Chinese government, had reached the rough outlines of an agreement in which TikTok would create a new American entity.

American investors would own the majority of it. Chinese owners would have about a 20 percent stake. And the American company would essentially rent the algorithm from ByteDance. And so, by Thursday of last week, there was this draft executive order that outlined the deal. And then Trump did the thing with the tariffs. And all of a sudden, ByteDance has to call up the White House and say, that deal that you just helped us negotiate, it’s off the table, because the Chinese government isn’t going to support the deal anymore.

kevin roose

Right. So this was a pretty dramatic reversal. And it does seem like they got very close to a deal before these tariffs. What is happening now that these tariffs are on? Does TikTok have any options left?

casey newton

Well, Kevin, along with a 90-day tariff pause, we also now have a 75-day extension that comes after the original 75-day extension that Trump gave in order to force ByteDance to divest TikTok.

kevin roose

This man loves extensions. Let’s just say it. This man loves to come up right against a deadline and say, you know what? You got a little more time.

casey newton

Yeah. Well, look. I don’t know what’s going to happen over these next 75 days. I imagine that if the tariffs against China stand at 145 percent, there is no way the Chinese government is going to support the sale of TikTok.

And I just want to say how self-defeating this is, because it was barely more than a week ago that Trump was telling reporters that Beijing, if they would simply go along with his plan to force the divestiture of TikTok, then he would go easy on them on tariffs. This was his big bargaining chip of, if you don’t want high tariffs, you have to let the Americans have TikTok.

And to my surprise, it seemed like the Chinese government was actually going to go along with that. And then, before they could even get that deal out, Trump, seemingly out of nowhere, announces a brand-new set of tariffs that completely scuttles the deal. So it is as if the president was essentially negotiating against himself and lost the deal that he had won.

kevin roose

Yeah, it does seem strange that he would not wait until after the TikTok deal was finalized and approved by all the relevant officials to then issue these tariffs, if he was actually interested in getting a deal done.

casey newton

Yeah. I think that’s right.

kevin roose

So, OK, TikTok is still in this frustrating state of superposition, where they are both dead and alive at the same time. Do we think that this resolves before the end of the next 75-day extension? Or do we think we will need yet another extension to figure out what we’re doing with TikTok?

casey newton

My assumption is that on the day that Donald Trump leaves office, we will still be in the middle of one of these extensions. It’ll be like the 15th extension, the 23rd extension. But no. Until this tariff situation gets resolved, I do not expect TikTok’s fate to be resolved. It is just going to continue to exist in its weird limbo.

kevin roose

All right. So that is TikTok. Our last company on this list of case studies is Meta. Casey, how is Meta dealing with this new uncertain reality?

casey newton

Well, I would say that things turned out a little bit better for them this week than maybe it looked like things were going, because tariffs were going to be a huge problem for them too. They are a digital advertising business. And a huge number of their advertisers are small and medium-sized businesses that buy ads outside the United States to export goods from foreign countries into the United States.

Mike Isaac at The Times had a great piece on this this week. There’s one analyst who estimates that about $10 billion of Meta’s revenue from ads originates from outside the United States. So in a world where everyone was facing these massive tariffs, we were just expecting Meta to get hit really hard on the ads front.

Well, now that has mostly gone away, at least for the next 90 days. So it seems like Meta is going to get some breathing room. But there is this one other outstanding question, Kevin, which is that next week, Meta’s antitrust case is going to trial.

So in 2020, during the first Trump administration, the Federal Trade Commission files an antitrust lawsuit and tries to break off Instagram and WhatsApp from Meta. It has been in the planning stages ever since. And on Monday, the case is set to go to trial.

So why does all of this have anything to do with Trump? Well, Mark Zuckerberg has been giving Trump the full court press, going so far as to buy a $23 million house in Washington, DC recently just to get closer to and spend more time with the president. There’s been some reporting that Zuckerberg was in the White House trying to negotiate a settlement with Trump just within the past few days.

So there’s a lot of questions right now about whether Zuckerberg will be able to use this relationship that he’s apparently been building with Trump in order to get rid of this case, which is, in some ways, an existential threat to his business.

kevin roose

Yeah. And we should also just say, this shouldn’t be possible. The FTC is supposed to be an independent agency that has its own enforcement agenda and brings its own cases that are independent from the president. But of course, nothing is truly independent from the president in Trump’s Washington. He recently announced that he was getting rid of the two Democratic commissioners on the Federal Trade Commission. And that is historically quite unusual, for a president to intervene in FTC commissioner staffing at that level.

But now it is going to be staffed with people who are friendly to the Trump administration. And so, presumably, if he were to go to them and say, hey, let’s back off this Meta case, I don’t actually think we need to proceed with this, they might listen.

casey newton

And we should say that another way that Meta tried to ensure that this happened is that after the events of January 6, Meta suspended Trump from its platform for three years. And Trump sued them over that. And so after he won the presidency, Zuckerberg came along and said, Hey, why don’t we settle this too? and paid Trump $25 million.

And I have to say, Meta was completely within its rights to suspend an account. They’re allowed to suspend whatever account they want. It’s a private company with a private platform. But still, just as a little gesture of goodwill, hey, Trump, here’s $25 million. So if this actually happens, and this lawsuit just goes away, it will just frankly be an example of open corruption.

kevin roose

OK. So that is our four-company case study of how tech companies are trying to do business and survive in this new, uncertain environment. I have to ask. After going through all these examples, which of these companies would you be, if you could be one? Which do you think is in the best position in this new chaotic environment?

casey newton

Hmm. Well, until maybe Wednesday, I think I would have said Apple. Apple makes the iPhone. The iPhone is the most lucrative product in the history of the technology industry. And even despite some of the tariffs that we were seeing, it seemed like they were still going to be in a good position to navigate them. I was seeing analysis that they were only going to lose maybe 7 points of profitability from all this.

But the world looks really different with a 145 percent tariff, and in a world where Trump just keeps escalating this fight more and more. And so I actually do think that the picture for Apple just looks really strange. So look. I feel a little crazy saying this, but maybe I actually would just rather be Meta. Their hardware business is still a relatively small part of what they do. Mostly, what they do is a digital services business.

And it seems like Zuckerberg has been able to make at least some inroads with the Trump administration. Maybe they’re about to get rid of this lawsuit against them. So, God, I don’t know. Maybe I actually want to be Meta. How about you?

kevin roose

Yeah, I think — I mean, as venal and corrupt as it would be for these naked attempts at flattery and persuasion to actually work and pay off, I would not underestimate how well this stuff works with Donald Trump. And I think that Mark Zuckerberg’s motive here is to win at all costs. And if he needs to buy a $23 million mansion, or spend time in the White House, or even make some policy adjustments to appease the Trump administration and get what he wants, I think he’s demonstrated very clearly that he’s willing to do that.

My last question on this, Casey, is about this idea of the tech capitulation to Trump. In the past few months, we’ve observed, we’ve talked about the fact, that a lot of these tech companies have been really falling all over themselves to appease the Trump administration. Many of them gave to the inaugural. Many of them showed up at inauguration.

Their CEOs were seated just behind the president’s own family. The amount of flattery and ass-kissing going on here for months now has been, I would say, notable and historic. Do you think that any of that has worked to the degree that these executives thought it would? Did the tech leaders get what they wanted out of Donald Trump?

casey newton

I think that until the tariffs, the answer was basically yes. And the tariffs are what have changed that equation, right? If you look at how JD Vance was talking when he went to Europe, he was echoing a lot of tech company talking points. He and Trump have criticized European fines against tech companies, saying, we need to protect and defend our American tech companies against these European fines, which was something that the Biden administration never, ever did.

They’ve talked about getting rid of AI guardrails and just letting these companies do whatever they want with AI, which is like music to Mark Zuckerberg’s ears. But look. These companies just rely on stable, normal governance to be able to conduct their business around the world. They are as plugged into the interconnected global economy as anyone else, arguably more than many companies.

And Trump just came along and blew that up. And I think that it is probably dawning on them that they are probably just going to be living in chaos for the foreseeable future. And it is just going to make their lives much, much more difficult.

kevin roose

Yeah, I think that’s right. And I think that a lot of these executives have underappreciated how important stability and predictability are in their business models. I mean, these were companies, many of them, that had issues with the Biden administration. The Biden administration had issues with them.

But at least with the Biden administration, these companies knew where they stood. There was not this sort of day-to-day whiplash of stock price moving up 10 percent, down 10 percent, tariffs going up to 145 percent and then down to 10 percent. It just was not the kind of frenetic environment that we’re seeing today. And so I wonder if any of them are starting to appreciate how good they had it during the Biden years, where, as much as the Biden administration may have gone after them for various things, including antitrust violations, at least they could wake up every day and understand what the world was going to look like for the next 24 hours.

casey newton

Yeah, I think that’s true. I think that most of them would probably still be loath to admit it. But let’s give it another few weeks, Kevin, and another few tariffs. And then let’s check back in with them.

kevin roose

Sounds good. [MUSIC PLAYING]

Well, that’s enough about tariffs, Casey. When we come back, we’re going to talk about a terrifying new report about what AI could look like in 2027.

[MUSIC PLAYING]

Well, Casey, today, we’re going to talk about a forecast.

casey newton

And that’s separate from a Fork-cast, which is something different.

kevin roose

Yeah. That’s what we call our end-of-the-year predictions episode, isn’t it?

casey newton

I think so.

kevin roose

But today, we’re talking about something different, which is this new report called AI 2027. This is a report that I wrote about last week and that has gotten a lot of attention in AI circles and policy circles this week. It was produced by the AI Futures Project, a Berkeley-based nonprofit led by Daniel Kokotajlo, who listeners of this show may remember was a former OpenAI employee who left the company last year and became something of a whistleblower, warning about their reckless culture, as he called it, and is now spending his time trying to predict the future of AI.

casey newton

Yeah. And of course, lots of people are trying to predict the future of AI. But what gives Daniel a lot of credibility here is that in 2021, he tried to predict what things would look like about now. And he just got a lot of things right. And so when Daniel said, hey, I’m putting together a new report on what I think AI is going to look like in 2027, a lot of close AI observers said, oh, this is really something to read.

kevin roose

Yeah. And he didn’t just do this alone. He also partnered with a guy named Eli Lifland, who is an AI researcher and a very accomplished forecaster. He’s won some forecasting competitions in the past. And the two of them, along with the rest of their group, and Scott Alexander, who writes the very popular “Astro Codex 10” blog, put together this very detailed, what they call a scenario forecast.

Essentially, it’s a big report, a website. It’s got some research backing it up. And it basically represents their best attempt to synthesize everything they think is likely to happen in AI over the next few years into a readable narrative.

casey newton

Yeah. And if that sounds a little dull to you, I’m telling you, you should just go check this thing out. It’s at ai-2027.com. And it’s just super readable. And it blows through stuff that feels very familiar right now, like just basic extrapolating from where we are today into, getting to six months, a year from now, the world starts to look very, very different. And there is a lot of research that they have to support why they think that is plausible.

kevin roose

Yeah. And I can imagine people reading this report or listening to us talking about it and say, well, that sounds like science-fiction to me. And we should be clear. It is science-fiction. This is a fictionalized narrative that they have put together. But I would say, it is also grounded in a lot of empirical predictions that can be tested and confirmed or verified.

It’s also true that some science-fiction ends up becoming reality. If you look at movies about AI from past decades, a lot of the things in those movies did end up actually being built. So I think this report, while it may not be 100 percent accurate, at least represents a very rigorous and methodical attempt to sketch out what the future of AI might look like.

casey newton

And here’s my bet. If you put this conversation into a time capsule and revisited it in two years, in 2027, my guess is, we’re going to find that a good number of things in that scenario actually did come true.

kevin roose

I hope we’re still doing a podcast in two years. That’d be good.

casey newton

That’d be great.

kevin roose

Yeah. So my forecast is that this is going to be a good conversation. Let’s bring in Daniel Kokotajlo.

[MUSIC PLAYING]

Daniel Kokotajlo, welcome back to “Hard Fork.”

daniel kokotajlo

Thank you. Happy to be here.

kevin roose

So you have just led this group that put together this giant scenario forecast, AI 2027. What was your goal?

daniel kokotajlo

So our goal was to predict the future using the medium of a concrete scenario. There is a small but exciting literature of attempts to predict the future of AI that use other methods, which is also very important, things like defining a capabilities milestone. Like, here’s my definition of AGI. Here is my forecast for how long we’ll have until AGI based on these reasons and stuff. And that’s great. And we’ve done that stuff before. We did a lot of that in the run-up to this scenario. But we thought it would be helpful to have a actual, concrete story that you can read. And part of the reason why we think this is important is that it forces you to think about everything and integrate it all into a coherent picture.

kevin roose

Well, I want to ask you a bit more about that. So the first thing I want to say about AI 2027 is, it’s an extremely entertaining read. Like, it is as entertaining as most of the sci-fi that I have read. By the end of it, you get into scenarios where humanity’s survival is threatened. And so whether you think it’s true or false, it is really engaging to read.

But my understanding of your aim here is that there is something practical about what you are trying to do. Can you tell us about the practical idea of going through this exercise?

daniel kokotajlo

Yeah. Well, I mean, important background context — the CEOs of OpenAI, Anthropic, and Google DeepMind have all publicly stated that they’re building AGI, and even that they’re building superintelligence, and that they think that they can succeed by the end of this decade. And that’s a really big deal. And everyone needs to be paying attention to that.

I think a lot of people dismiss that as hype. And it’s a reasonable reaction to say, oh, they’re just hyping their product. But it’s not just the CEOs saying this. It’s also the actual researchers at the companies. And it’s not just people at the companies. It’s also various independent people in academia and so forth. And then also, you don’t just have to trust people’s word for it. If you actually look at the evidence, it really does seem strikingly plausible that this could happen by the end of this decade.

And then, if it does happen, things are going to go crazy in some way or other. It’s hard to predict exactly how. But obviously, if we do get superintelligent AGI, what happens next is going to look like sci-fi. It will be — it’ll be straight out of a sci-fi book, except that it will be actually happening.

kevin roose

You mentioned that if what the CEOs of tech companies say comes true, we will be living in a sci-fi world. And I think, for a lot of people, they’re content to stop thinking there, right? They might be willing to admit, OK, yeah, if you invent superintelligence, things will probably be crazy. But I’ll cross that bridge when we come to it.

You’re sort of taking a different approach and saying, no, you’re going to want to start thinking right now about what it would be like if some of these claims start to come true. So maybe we could get into what some of those claims are. Sketch out for us what you think is very likely to happen just within the next couple of years.

daniel kokotajlo

Well, I wouldn’t say very likely. I should express my uncertainty, right? So past discussion often focuses on a single milestone, like artificial general intelligence or superintelligence. We broke it down into a couple of different milestones, which we call superhuman coders, superhuman AI researchers, superintelligent AI researchers, and then broad superintelligence.

So we make our predictions for each of these stages. Even the very first one, I’m only like 50 percent confident that it will happen by the end of 2027, so 50 percent chance that 2027 will end, and there still won’t be any autonomous superhuman coding agents.

casey newton

But it’s a coin flip. We might also be living in a world where, yes, you do have — yeah.

daniel kokotajlo

Exactly. So 50 percent chance we do have fully autonomous artificial intelligences that can basically do the job of the cracked engineers by 2027. And then you say, OK, well, what’s the next milestone after that? After that comes automating the full AI research process instead of just the coding, because AI research is more than just coding. And how long does it take to get to that? Well, we have our guesses. And in our scenario, it happens like six months later. So in our story, get the superhuman coders. Use them to go even faster, to get to the superhuman AI researchers that are able to do the whole loop. That really kicks things off. And now you’re going much faster. How much faster? We say 25 times faster for the algorithmic progress, at least.

Of course, your compute scale-up is not going any faster at all, because you still have the same amount of compute. But you’re able to do the algorithmic progress 20 times faster, 25 times faster. Then you start getting to the superhuman regime. So you start getting systems that are just qualitatively superior to the best humans at stuff. And they’re also probably discovering new paradigms. So we depict them going through multiple paradigm shifts over the course of the second half of 2027, ending up with something that’s just vastly superior to humans in every dimension by the end.

kevin roose

Yeah. Let me just pause and maybe underline a couple of things there. I think most people might not understand why the big AI labs are obsessed with automating coding. Most people are not software engineers. So they kind of don’t care how much of it is automated. But by the time you get to software that is mostly writing itself, it unlocks this other world of possibilities.

And you just sort of sketch out a vision where, once we get to a point where the AI coding systems are better than almost every human engineer, or maybe every human engineer, then this other thing becomes possible, which is, now you can just set this thing to work, trying to figure out how to build AI itself. Is that what I’m hearing you say?

casey newton

Basically. I’d break it down into two stages. So I think the coding is separate from the complete automation, as I previously mentioned. I think that I expect to see systems that are able to do all the coding extremely well, but might lack research taste, for example. They might lack good judgment about what types of experiments to run. And so that’s why they can’t completely automate the research process. And then you have to make a new system or continually train the old system so that it gets that taste. It gets that judgment. Similarly, they might lack coordination ability. They might be not so good at working together in large organizations of thousands of copies, at least initially. But then you fix that. And you come up with new methods. And you do additional training environments and get them good at that sort of thing. And that’s what we depict happening over the first half of 2027.

And then we depict it happening in only half a year, because it goes faster, because they’ve got all the coding down pat. And so even though humans are still directing the whole process, they just give orders to the coding agents. And they quickly make everything actually work.

And then, halfway through the year, they’ve succeeded in making new training runs that train the skills that the AIs were missing. So now they’re not just coding agents. They are able to do the research taste as well. They’re able to come up with the new ideas. They’re able to come up with hypotheses and test them. And they’re able to work together in big hive-mind clusters of thousands and thousands of them. And that’s when things really kick off. That’s when it really starts to accelerate.

kevin roose

In your scenario, you have this “choose your own adventure” ending, where, after this thing you call the intelligence explosion, where the superhuman AI coders get into AI R&D, and they start automating the process of building better and better AIs, you have two buttons that you can click. And one of them unspools the “good place” ending, where we decide to slow down AI development, and really get these things under control, and solve alignment.

And then the red button, you push that, and it goes into this very dark, dystopian scenario, where we lose control of AI. They start deceiving and scheming against us. And ultimately, maybe we all die. Why did you decide to give people the option of choosing one of those two endings, rather than just sketching what you believe to be the most probable outcome?

daniel kokotajlo

So we did start by sketching what we believe to be the most probable outcome. And it’s the race ending, the one that ends with the misaligned AIs in control of everything. So we did that first. And then we were like, well, this is kind of depressing and sad. And there’s a whole bunch of stuff that we didn’t get to talk about because of that. And so we wanted to then have a different ending that ended differently.

In fact, we wanted to have a whole spread of different possible outcomes. But we were limited by time and labor. And we were only able to pull together one other outcome, which is the one that we debated in the slowdown ending. So in the slowdown ending, they solve the alignment issues. And they actually get AIs that are actually what they say on their tin. They’re not faking it. They just actually have the goals and values that were put into them or that the company was trying to train into them. It takes them a couple of months to sort that out. That’s why it’s a slowdown. They had to pivot a lot of their compute and energy towards figuring that stuff out. But they succeed. And so then, in that ending, we still have this crazy arms race with China. And we still have this crazy geopolitical crisis. And in fact, it still ends in a similar sort of way, with this massive arms buildup on both sides, this massive integration into the economy, and then ultimately, a peace treaty.

kevin roose

I’m curious, Daniel, if the events of the last week in Washington — the tariffs, this looming trade war with China — have affected your forecast at all.

daniel kokotajlo

I mean, we’ve been iteratively improving it. But the core structure of it was basically done a few months ago. So this is all new to us and wasn’t really part of the forecast. How would it change things? Well, if the trade war continues, and causes a recession, and stuff like that, it might just generally slow the pace of AI progress, but not by much, I think.

Like, say it makes compute 30 percent more expensive so that the companies are able to buy 30 percent less of it. Maybe that would translate to a 15 percent reduction in overall research velocity over the next few years, which would mean that the milestones that we talk about happen a few months later instead of when they do. So the story would still be basically the same.

casey newton

So one of the things I think is most interesting about your project is the Bets and Bounties section, where you are going to pay people for finding errors in your work, for convincing you to change your mind on key points, or for drafting some alternate scenarios. So talk to me a little bit about how that became part of this project.

daniel kokotajlo

So I come from the sort of rationalist community background, which is big into making predictions and making bets, putting your money where your mouth is. So I have a sort of aesthetic interest in doing that sort of thing.

But then also, specifically, one of the goals of this project is to get people to think more about this stuff and to do more scenario forecasting along the lines of what we’ve done. We’re really hoping that people will counter this with their own reasonably detailed alternative pathways that represents their vision of what’s coming. And so we’re going to give out a few thousand dollars of prizes to try to mildly incentivize that.

And then, as for the bounties thing, already, we’ve gotten dozens of people being like, oh, you say this, but isn’t this a typo? Or like, this feels wrong. And so I have a backlog of things to process. But I’m going to get through it. I’m going to pay out the little payments, and fix all the little bugs, and stuff like that. And I’m just quite heart-warmed to see that level of engagement.

casey newton

And have you taken any bets on different scenarios so far?

daniel kokotajlo

I think, so far, I’ve done one or two. But mostly, there’s just a backlog I need to work through.

casey newton

Got it. Got it.

kevin roose

Now, Daniel, you said you’ve been getting some good responses from people at the AI companies to this scenario forecast. I did a bunch of calling around when I was writing about this. And after we spoke, I talked to a bunch of different people, both in the AI research community and outside of it. And I would say the most frequent reaction I got was just kind of disbelief.

One person I talked to, a prominent AI researcher, said he thought it was an April Fool’s joke when I first showed him this scenario, because it just sounded so outlandish. You’ve got Chinese espionage, and the models going rogue, and the superhuman coders. And it all just seemed fantastical. And it was almost like they didn’t even think it was worth engaging with because it was so far out. I’m curious if you’ve gotten much of that kind of reaction and what your response is.

daniel kokotajlo

A couple things. So first of all, well, go write your own damn scenario, then. I would say you either will write a scenario that doesn’t seem outlandish, which I will completely tear apart as unrealistic, and just assuming, basically, that AI progress hits a wall, or you’ll write a scenario that does feel very outlandish, but perhaps in different ways than ours do.

Again, are they actually going to get to AGI or superintelligence by the end of this decade? If so, you can’t possibly write that in a way that’s not outlandish. It’s just a question of, which outlandish thing are you going to write? And if you think maybe this is not going to happen, and it’s going to hit a wall, yeah, that’s possible too. I think that’s reasonable. I don’t think it’s the most likely outcome. I do actually think that probably, by the end of this decade, we’re going to have superintelligence. But I think it’s — yeah. Yeah.

casey newton

And then say more about that, because I assume that a lot of our listeners think — either truly think that it will hit a wall, or they’re just sort of counting on it hitting a wall, so as not to have to reckon with any of the scenarios that you describe. So what is your message to the person that’s just like, eh, it’ll probably hit a wall?

daniel kokotajlo

I mean, read the literature. Like, there’s —

casey newton

These people are not going to read the literature. They listen to podcasts specifically so they don’t have to read the literature.

daniel kokotajlo

Yeah, fair. Well, I could point to specific parts of the literature, like benchmarks, for example, and the trends on them. So I would say, the benchmarks used to be terrible, but they’re actually becoming a lot better. METR, in particular, has these agentic coding benchmarks, where they actually give AI systems access to some GPUs and say, have fun. You have eight hours to make progress on this research problem. Good luck. And then they measure how good they are compared to human researchers, given the same setup.

And line goes up on the graph. It seems like, in a year or two, they’ll have AIs that are able to just autonomously do eight-hour-long ML research tasks on these sorts of things. And that’s not AGI. That’s not superintelligence. But that is maybe the first milestone that I was talking about, superhuman coder.

So I point to those sorts of trends. And then separately, I would also just do the appeal to authority. Like, if you’re not going to read the literature, if you’re not going to look at the — if you’re not going to form your own opinion about this, and you’re still just deferring to what other people think, well, then I will say, yeah, there’s a bunch of naysayers out there who are saying this is all never going to happen. It’s just fantasy.

But also, there’s a bunch of extremely credible people with amazing track records, both inside the companies and outside the companies, who are, in fact, taking this extremely seriously —

kevin roose

Yeah. I also want to read you —

daniel kokotajlo

— including our scenario. Like, Yoshua Bengio, for example, read an early draft of our thing, and liked it, and gave us some feedback on it. And then we put a quote from him at the top saying, everyone should read this. It’s plausible. So he’s a pioneering AI researcher.

kevin roose

Yeah. Another genre of criticism I’ve heard of this forecast is from people who just don’t — who are just questioning the idea that if you get AIs that are superhuman at coding, they will be able to bootstrap their way to general intelligence. And I just want to read you a quote from an email that I got from David Autor, who is a very well-known economist at MIT.

And I had asked him to look at this scenario and sort of react to it, and with a particular eye on, like, what might this be missing as far as how it assumes this easy and fast jump from superhuman coding to something like AGI? And I’ll just read you what he said. He said, “LLMs and their ilk are superpowered incarnations of one incredibly important and powerful part of our cognition.

The reason I say we’re not on a glide path to AGI is that simply taking this capability to 11 does not substitute for the parts that are still missing. I think that humanity will get to AGI eventually. I’m not a dualist. I just don’t believe that swimming faster and faster allows you to fly.” What is your reaction to that?

daniel kokotajlo

I agree. We depict this in the course of the story. So if you read AI 2027, they have something that’s like LLMs, but with a lot more reinforcement learning to do long-horizon tasks. And that is what counts as the first superhuman coder.

So it’s already somewhat different from the systems of today, but it’s still broadly similar. It’s still maybe the same fundamental architecture, just a lot more training, a lot more scaling up, and in particular, a lot more training specifically on long-horizon agentic coding tasks.

But that’s not itself AGI. I agree. That’s just the superhuman coder that you get early on. And then you have to go through several more paradigm shifts to get to actual superintelligence. And we depict that happening over the course of 2027.

So a key thing that I think that everyone needs to be thinking about is this takeoff speeds variable. How much faster does the research go when you’ve reached the first milestone? And how much faster does the research go when you reach the second milestone? And so forth. And we are, of course, uncertain about this, like we are about many things. We say in the scenario that we could easily imagine it being five times slower than we depict and taking five years instead of one year.

But also, we could imagine it being five times faster than we depict and taking like two months. So we want to do a lot more research on that, obviously. If you want to know where our numbers are coming from, go to the website. There’s a tab that you can click on that lists — has a bunch of back-of-the-envelope calculations and little mini-essays where we generated the quantitative estimates that are the skeleton of the story.

kevin roose

One other piece of criticism I’ve seen of this project that I wanted to ask you about was from a researcher at Anthropic named Saffron Huang, who argued on X that she thought that your approach in AI 2027 was highly counterproductive — basically, that you were in danger of creating a self-fulfilling prophecy by making these sort of scary outcomes very legible, by burying some assumptions, that you were essentially making the bad scenario that you’re worried about more likely to actually happen. What do you make of that?

daniel kokotajlo

I’m quite worried about that as well. And this is something we’ve been fretting about since day one of the project. So let me just say a little bit more about that. So first of all, there is a long history of this sort of thing seeming to happen in the field of artificial general intelligence research, most notably Ilyas Yudkowsky, who is the sort of, I don’t know, Ur-father of worrying about AGI, at least in this generation. Alan Turing also worried about it. But Sam Altman specifically tweeted — you remember this tweet?

kevin roose

Yeah.

daniel kokotajlo

Sam specifically said, hats off to Ilyas Yudkowsky for raising awareness about AGI. It’s happening much faster now because of his doomsaying, because it’s caused a bunch of people to pay more attention to the possibility, and to start investing in these companies, and so forth. So I was sort of, I don’t know, twisting the knife at him, because he obviously doesn’t want this to happen faster. He thinks we need more time to prepare, and make it safe, and so forth.

But it does seem like there’s been this effect, where people talking about how powerful and scary AGI could be has maybe caused it to come a little bit faster and caused people to wake up and race harder towards it. And similarly, I’m worried about causing something like that with the AI 2027.

One of the subplots in AI 2027 is this whole like concentration of power issue of, who gets to control the army of superintelligences? And in the race ending, it’s sort of a moot question, because the army of superintelligences is just pretending to be controlled. And so it’s not actually listening to anyone when it counts. But in the slowdown ending, they do actually align the AIs. And so they are actually going to do what they’re told. And then who gets to say that?

And the answer in our slowdown ending is the oversight committee, which is this ad hoc group of people that is some CEOs and the president, who get together and share power over the army of superintelligences. But what I would like to see is something more democratic than that, something where the power is more distributed.

I’m also afraid that it could be less democratic than that. Like, at least we get an oligarchy with this committee. But it could very easily end up a dictatorship, where one person has absolute control over the army of superintelligences. This is yet another example of how I’m trying to not have the self-fulfilling prophecy happen. Like, I don’t want people to read this and be like, hmm, I’m a CEO. [LAUGHS]

casey newton

I can make a lot of money by building misaligned AI.

daniel kokotajlo

Or maybe — yeah. But all that being said —

casey newton

Yeah. So any of our evil villain listeners out there, steepling your fingers in your lair under a mountain, knock it off.

daniel kokotajlo

Yeah. So all that being said, we are taking a gamble that sunlight is the best disinfectant. Like, the best way forward is to just generally tell the world about what we think is coming and hope that even though many people will react to that in exactly the wrong ways, enough people will react to that in the right ways that overall, it will be good, because I am tired of the alternative of, like, hush-hush, keep everything secret, do backroom negotiations, and hope that we get the right people in the right rooms at the right time, and that they make the right decisions. I think that is doomed.

So I’m placing my faith in humanity, and telling it as I see it, and hoping that insofar as I’m correct, people will wake up in time, and overall, that the outcome will be better.

kevin roose

Yeah. All right.

casey newton

Thank you, Daniel.

kevin roose

Thanks, Daniel.

daniel kokotajlo

Thank you so much.

casey newton

When we come back, Meta decides to fake it till they make it.

kevin roose

We’ll talk about the cheating scandal that is rocking the world of AI benchmarks.

[MUSIC PLAYING]

Well, Casey, there’s one other big AI story we want to talk about this week. And that is about the drama surrounding Llama.

casey newton

That’s right, Kevin. Meta has a new large language model. It was hotly anticipated. But I think it’s fair to say, it kind of stumbled out of the gate.

kevin roose

Yeah, they had some Llama Llama cred drama.

casey newton

How many times are you going to do the Llama-drama pun?

kevin roose

Well, there’s a very popular children’s book called “Llama Llama Red Pajama.” Are you aware of this?

casey newton

I am.

kevin roose

So let’s get into it. There has been a lot of things going on around this new language model, Llama 4, that Meta released last weekend. Casey, you’ve been writing about this in your newsletter this week. Catch me up. What is going on with Llama 4?

casey newton

Yeah, so look. Meta has invested billions and billions of dollars in AI. And they’re taking a very different approach from the AI labs that we most often talk about on this show. Companies like OpenAI, Anthropic, Google, their models are closed. You can’t download, fine-tune, re-release them under a very permissive license. But with Meta’s, you can.

And when Llama 3 came out last year, developers said, oh, this thing is actually pretty good. It’s not as good as the state of the art, which is often true of the open models. But it’s getting up there.

kevin roose

Right. And so they spent all this money to develop Llama 4. People have been talking for months about how this was going to blow all the other open weights models out of the water. And then they release it. And what happens?

casey newton

Well, two things happen, Kevin. The first is that Meta trumpets this model in the way that companies usually do trumpet their most recent models, as being the most powerful ever, the most efficient. They show off a bunch of benchmarks. They say, this thing is highly capable. And it’s the bee’s knees. They didn’t actually say it was the bee’s knees. I’m not sure anyone has said that in the past 70 years. But they said things like that. And one of the benchmarks that really got people’s attention was LM Arena. You know LM Arena?

kevin roose

I know of it, but I haven’t spent much time on it. What is it?

casey newton

So it’s this really interesting project. It is a very small nonprofit that includes some researchers from UC Berkeley. And what they do is they get people to volunteer to help. And they’ll have people enter a query. And then they’ll show them the response from two different chatbots that are not labeled.

And after they get the answer, the user will say, oh, I liked this one better. And they collect those votes over time. And the more that people vote for one chatbot over another, the higher it rises on LM Arena.

kevin roose

I see. So it’s sort of like a crowdsourced leaderboard for which of these models people prefer.

casey newton

Exactly. And Kevin, you know as well as anyone else that whenever a new model comes out, the question of, How good is it? turns out to be weirdly hard to answer.

kevin roose

Yeah, right.

casey newton

Maybe it’s really good for what you need it to do. Maybe it’s really bad. Or maybe it’s about as good as something else, but you just happen to like it better because it has a style that matches with what you’re looking for. So in such a world, companies are desperate to be seen as good. But they don’t have an easy way of communicating that.

And that’s when LM Arena enters the picture, because if you can get high enough on that leaderboard, you can point to it and say, aha! Look at how we’re doing.

kevin roose

Right. The people have voted.

casey newton

That’s right. The people have spoken. And look how well we’re doing. So do you know how well Llama 4 does on LM Arena?

kevin roose

No.

casey newton

Llama 4 comes in at number 2, just under Gemini 2.5 Pro Experimental, which is the latest model from Google, which has been through a lot of testing, and which, basically, there’s universal acclaim for this model. People think this is a truly great model, not just at this little chatbot contest, but across a bunch of other things, including coding and a lot of other things.

kevin roose

So Llama 4 immediately zooming up to number 2 on LM Arena would seem to indicate that Meta has really cooked here. They have built this incredible model. They are releasing it to the public under an open weight structure. And they are one of the leading AI labs when it comes to creating very powerful models.

casey newton

That’s right, except there’s an asterisk.

kevin roose

Oh, boy.

casey newton

This version of Llama 4 is an experimental model. Meta, on its website, says it has been optimized for chat. People start to look into this. They noticed this is not the version of Llama 4 that is actually available for download.

kevin roose

The one that was included in LM Arena was not the one that people could download?

casey newton

That’s right. It had a different name. It was named Maverick O326 Experimental. And people start to think, oh, wait a minute. What if what happened here isn’t what normally happens on LM Arena, which is, people make a new model, and submit it to LM Arena, and see how it does? What if Meta trained a special version of Llama 4 just to be good at LM Arena?

kevin roose

Hmm.

casey newton

Now, I have spent the past week trying to research whether this is true. And on Monday I got Meta to send me a statement, which I guess I should read. “We experiment with all types of custom variants. And this experimental version is,” quote, “a chat-optimized version we experimented with that also performs well on LM Arena. We have now released our final open-source version, and we will see how developers customize Llama 4 for their own use cases.”

So this was really interesting to me, because when they say, well, it also performs well on LM Arena, it suggests that, well, maybe they just made, like, I don’t know, 15 of these models. And they were just like, oh, look. This one happens to do well on LM arena. That is one possibility.

I think another possibility is exactly what the cynics think, which is, oh, no. They reverse engineered how LM Arena works. And they built a bot that was just going to beat it.

kevin roose

And how would you do that? Like, if your goal was to create a model that would perform very well on this one specific leaderboard, what would you do?

casey newton

So LM Arena has released a lot of chats over the years that show which chats are considered preferable to other chats. And it seems that the users of LM Arena really like it when the bot has a high degree of what they call sycophancy. So basically, you’re just like, what should I have for breakfast today? And the chatbot is like, oh my god. That’s such a great question. You’re a genius. I love the way you’re starting the day off right. That is the correct answer that people pick. And so you can build a chatbot that essentially just flatters people constantly. And it tends to do really well on Chatbot Arena. So anyways, in the aftermath of this confusion, LM Arena, which is a very mild-mannered organization that I think is not used to being involved in public controversies, puts out a statement. And I have to read the statement, Kevin, because, as gentle as it is, I found it pretty damning.

They don’t go so far as to say Meta cheated. But what they do say is, quote, “Meta’s interpretation of our policy did not match what we expect from model providers. Meta should have made it clear that this experimental model was a customized model to optimize for human preference. As a result of that, we are updating our leaderboard policies to reinforce our commitment to fair, reproducible evaluations so this confusion doesn’t occur in the future.”

So why is that statement so interesting to me? Well, you basically just have this tiny group of researchers over at Berkeley. And Meta violates their policies so hard that they have to change the rules for how this competition even works, just to get people to stop breaking the competition.

kevin roose

Yeah. I thought this was a really interesting set of stories. I’m still waiting for someone, ideally you, to get to the bottom of what actually happened inside Meta. But I think it’s worth talking about for two reasons — one, because I think it says something about Meta and its place in the AI race, and the other, because I think it says something about the state of AI, and these benchmarks, and how useful they are or aren’t in making sense of the torrent of new models that are coming out constantly from the big AI labs.

So maybe let’s take those one by one. What do you think this says about Meta’s place in the AI race, if it does turn out that they had sort of gamed this leaderboard to make it look like their model was better than it was?

casey newton

Here’s what I think. I think, if you’re winning the AI race, you do not waste time trying to beat LM Arena. What you do is what Google did, which is just release a very powerful Pro version of Gemini. And it just happens to float to the top of the arena, not because it’s been optimized for conversation, but just because it’s a great model that’s really good at a lot of things.

If you have to make a custom version of your model just to win this rinky-dink competition, it’s hard for me to think of a more adverse indicator for the quality of Meta’s AI program. And we should say, there’s been reporting in the information over the past year that the Llama 4 development process has been really frustrating for Meta, that they delayed the release twice because they weren’t getting the results that they wanted.

And when it finally did come out, and people started to put it through other evaluations, they found that it just was not hitting the mark. In fact, Kevin, Ethan Mollick, former guest on “Hard Fork,” compared the versions of the experimental chat that was winning the leaderboard to the chats that were produced by the final open-weights model. And what he found was the open-weights model was producing really bad responses — essentially, that the optimized model was performing so much better than the real one that it wasn’t even close.

kevin roose

So why don’t they just release the optimized model, then?

casey newton

That’s a great question. I don’t know the answer to that. But what I’m going to assume is that whatever fine-tuning is necessary to increase the level of sycophancy in the bot might be great for this sort of competition, but maybe it’s really bad for coding, or creative writing, or the countless other things that we now expect LLMs to be good at, right?

Fine-tuning is a very powerful process that can take a very general purpose model that’s kind of mediocre at a bunch of things and make it really good at one thing. But these days, people have a lot of options to choose from with their large language models. And there are a lot of them that just have very high general capability. So they’re going to use those instead.

kevin roose

Yeah. I mean, I have not done my own reporting on the situation inside Meta with Llama 4. But I will just say, from a broad view, if you just step back from this particular scandal, Meta is not one of the top three AI labs in America when it comes to releasing frontier models. They are not in the top tier of frontier AI research.

A lot of their key researchers have left the company. Their models are not seen as as capable as the models from OpenAI, Anthropic, and Google DeepMind. And I think that really frustrates them. I think Mark Zuckerberg and his lieutenants, they really want to be seen as part of the vanguard here.

And so I would not be surprised at all if, in an effort to juice their numbers and appear to be leapfrogging some of their competition, they may have violated the terms of one particular AI benchmark. And that should make us question how well their overall AI program is doing.

casey newton

Absolutely. And by the way, the next time they release a model and come out with a bunch of wild claims, you think I’m going to believe any of that?

kevin roose

Totally.

casey newton

No. It’s like, you’re going to have to go, try to verify every single claim they make independently. And look. I assume some people are going to hear this and think that I’m making a mountain out of a molehill. But I just think about what Daniel Kokotajlo just told us, about how powerful these systems are becoming and about how powerful they’re about to become.

And you want them to be sort of loyal to human beings, but you also want them to not be used for bad behavior. And if there is a company out there that is just cheating to win benchmarks, what else can that model do? So even though this may seem like a small thing, I think it matters that we have companies building AI systems where we have some level of trust in those companies, where we believe they have some amount of integrity when it comes to how they operate. And so this was a moment where I thought, wow, my trust in Meta as an AI company has just been dramatically reduced.

kevin roose

Yeah. So the Meta of it all aside, I think this does actually raise a really important question about the broader AI industry, which is the value of benchmarks in general, because one thing that I’ve heard from AI researchers over the past year or two is that these benchmarks, these tests that are given to these models to figure out how intelligent they are, they all have some flaw built into them.

There’s this issue of data contamination, which is, what if some of the answers on these tests are being fed into these models during their training process so that you’re really not getting a sense of how capable the model is? They’re just kind of regurgitating these answers that they’ve seen already. That is an issue.

There are also just the issue that all of these companies are effectively grading their own homework, right? There’s no federal program that sort of puts these things through their paces and releases standardized benchmark scores that we can actually verify and trust. Some of these AI companies are using different methods to even apply these benchmark tests. There’s these things called consensus@64 and all these different ways that you can cherry pick the best answer that your model gives, if you give it the test a bunch of times, and use that for your score. So I think we are just losing our ability to trust the way that we measure these AI models in general.

casey newton

Yeah. And it’s so frustrating. I was thinking, Kevin. Imagine in the early 2010s, and it’s not just that Instagram comes out as an app in the App Store. You have Instagram. You have Instagram o1. You have Instagram o1 Mini. You have Instagram o1 DeepResearch. And it’s like, download the one that’s best for you. You’d be like, why are you making me do any of this? Just give me the one thing that works.

And while every AI lab is trying to realize that, in the meantime, we’re living through this Cambrian explosion of large language models. And on one hand, I think that makes it really important for there to be benchmarks, so that we can look at a glance to have a basic sense of, is this thing even worth my time? But on the other hand, that makes the benchmarks such an attractive target for gaming and outright cheating.

And so that’s why the researcher Andre Karpathy has said that we have what he calls an evaluation crisis, where, when a new model comes out, the question of, How good is it? is just very difficult to answer. I’ve been wondering what we can do as journalists to try to answer those questions better. Like, is this a place for journalists to actually say, OK, new model came out. We’re going to have our own custom set of evaluations. Maybe we’re going to keep those private in some way to prevent them from being gamed. But what solutions do you see here to this crisis?

kevin roose

Well, at the risk of scooping myself here, I will disclose that I am actually starting to work on my own benchmark, because I think that part of how we are going to make sense of these AI models is that people will just start developing their own set of tests to give to new models, not necessarily to determine their overall intelligence, but to determine how good they are at the things we care about.

Personally, I don’t care much if an AI model is getting a 97 percent on the graduate-level physics exam or a 93 percent. That does not make a huge difference in my life.

casey newton

Because it’s still higher than you’re going to get.

kevin roose

Exactly. And I am not a graduate-level physics researcher. So I might care more about whether a model is good at creative writing or not. And I might want a battery of tests to determine that. And so I think that as these things become more critical in people’s lives and work, we will start seeing these more personalized tests and evaluations that actually measure if the models are good at the things that we care about. What do you think?

casey newton

Yeah. I think that’s a great point. And after you told me that you were going to do this, I sort of started a scheme and thought, I want my own benchmarks too, because there are — I don’t know. I’m sure I can come up with a list of like 10 things that I wish AI could do for me today that it still can’t. And so maybe it’s time that I should start scenario planning.

kevin roose

What’s one of your tests that you want to give AI models to determine if they’re capable or not?

casey newton

Well, for example, I have a newsletter that has customer service issues. People email us. They say, oh my gosh, can I change my email address?

kevin roose

They’ll say, the writing in this is so bad.

casey newton

No, people love the writing. That’s all I hear about, the writing. People are saying, this — are humans writing this? That’s insane. But I would love to be able to automate some of that, make it easier for people. Oh, you need to download your invoice? Which is a question we get a lot. It’s like, OK, yes. Actually, we’re just going to handle that in an automated way.

So that’s just one very easy thing. And if you’re thinking, oh, Casey, I actually have a product that can already do that for you, please don’t email me. It can’t. I’ve been through this.

kevin roose

Can I tell you one of the things that I want to test AI on?

casey newton

Yeah.

kevin roose

So, as you know, I just moved into a new house. And so, as a result, I have spent between a third and a half of my waking hours over the last few weeks thinking about hanging pictures. Hanging pictures is one of my least favorite tasks in the world.

casey newton

I hate it.

kevin roose

You have to do math. You have to bring out the laser level. I mean, it’s a huge process.

casey newton

The golden ratio.

kevin roose

Yes. And I would love for an AI system to be able to hang pictures for me.

casey newton

That’s beautiful.

kevin roose

And as soon as that happens, to me, that’s AGI.

casey newton

Now, would that involve a robot?

kevin roose

Probably. Yeah. So we got to make some progress before we get there. But if you’re listening to this, and you’re working at one of these robotics companies, get on it.

[THEME MUSIC]

casey newton

“Hard Fork” is produced by Rachel Cohn and Whitney Jones. This episode was edited by Matt Collette and fact checked by Nina Alvarado. Today’s show was engineered by Chris Wood. Original music by Rowan Niemisto and Dan Powell.

Our executive producer is Jen Poyant. Video production by Sawyer Roque, Pat Gunther, and Chris Schodt. You can watch this whole episode on YouTube at youtube.com/hardfork. Special thanks to Paula Schumann, Pui-Wing Tam, Dalia Haddad, and Jeffrey Miranda. You can email us at hardfork@nytimes.com with your AI doomsday scenario.

[THEME MUSIC]



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Social Security Rolls Back Restrictions on Filing for Benefits by Phone

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The Social Security Administration said on Tuesday that people seeking retirement or survivor benefits could continue to file applications over the phone, reversing a much criticized change that was expected to force tens of thousands of Americans to visit offices in person each week.

The agency has been in a state of tumult ever since Elon Musk’s so-called Department of Government Efficiency arrived inside its headquarters, enacting deep staff cuts and other policy and technical changes, which has caused widespread anxiety and confusion among both employees and beneficiaries.

The planned restriction on phone services was one of those changes: Social Security said last month that individuals could no longer file for benefits or make changes to direct deposit banking over the phone. The policy, which was to take effect on April 14, was announced as part of a broader effort to reduce fraud, particularly around direct deposits. But the change came as Mr. Musk and other administration officials repeatedly exaggerated fraud levels to the public — providing no evidence for their claims.

“The agency has assessed cases of widespread fraud in teleclaims and found minimal instances,” Doris Diaz, the agency’s acting deputy commissioner for operations, said in an April 7 memo obtained by The New York Times, to Leland Dudek, the acting commissioner.

After backlash from beneficiary advocates and lawmakers, who pointed out that phone restrictions would route more people to field offices as their staff levels were being cut, the phone restrictions were partly rolled back. Less than two weeks after the change was announced, the agency said it would allow people to use the phone to file for disability, Supplemental Security Income and Medicare. Those filing for retirement or survivors benefits, however, were still required to file online or in a field office.

But now, those restrictions have largely been reversed. Everyone, including those filing for retirement or survivor claims, will be able to do so over the phone, unless their files are flagged as being suspicious. (In that case, individuals will need to provide identification in person, just as they do when online claims are flagged.) Beneficiaries looking to make changes to their direct deposit accounts, however, will need to do so either online or in person at a field office.

To strengthen its fraud capabilities for many telephone claims, the memo suggested installing a fraud analytic tool by April 14. A White House official said the agency’s anti-fraud team established new technological capabilities quickly, and its updated software allowed it to perform fraud checks on phone claims.

“Under President Trump’s leadership, the Social Security Administration is taking bold steps to transform how they serve the public — improving frontline customer service, modernizing their technology, protecting beneficiaries and securing the integrity of their programs,” said Liz Huston, a White House spokeswoman.

The Social Security Administration estimated that it might flag roughly 70,000 of an estimated 4.5 million annual claims filed, according to a post on X, the social media service owned by Mr. Musk.

“Telephone remains a viable option for the public,” the agency said, fully reversing its stance from less than a month prior.

Alexandra Berzon contributed reporting.



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Israel Strikes Hospital in Northern Gaza and Captures Key Part of South

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The Israeli military struck and destroyed part of a hospital in northern Gaza early on Sunday morning, shortly after telling patients and staff to evacuate the site. The attack came hours after the Israeli government announced that its troops fighting elsewhere in the territory had expanded their occupation of the southern Gaza Strip, severing links between two strategically located Palestinian cities.

No one was killed in the attack on the Ahli Arab Hospital, but a child being treated for a head injury died because of the rushed evacuation, according to a statement released by the Anglican Church in Jerusalem, which oversees the medical center. The strike destroyed a laboratory and damaged a pharmacy, the emergency department and a church at the hospital compound in Zeitoun, the statement added.

The hospital had become one of the last mainstays of the health care system in Gaza, where medical centers have been frequently damaged and besieged during the war that began with the Hamas-led October 2023 attack on Israel. The World Health Organization reported last month that 33 of Gaza’s 36 hospitals had been damaged during the war, and only 21 remained partly functional. The W.H.O. also warned on Saturday that hospitals in Gaza face a looming medicine shortage because Israel has blocked aid deliveries for six weeks.

The Ahli Arab hospital compound was first hit less than two weeks into the war, when a missile hit a parking lot on the site where dozens of displaced families were sheltering. Hamas blamed the strike on Israel, before Israel said it was caused by an errant rocket fired by Palestinian Islamic Jihad, a group allied with Hamas. U.S. intelligence officials later said they had “high confidence” in the Israeli account.

The Israeli military acknowledged responsibility on Sunday for the latest strike on the hospital, saying without offering evidence that the site had housed a Hamas command center. Both the military and the Anglican Church said that Israeli soldiers had called the hospital to order its evacuation before the strike. Neither the hospital authorities nor Hamas responded to questions about whether the hospital had been used by Hamas fighters.

In a separate development, the Israeli defense minister announced on Saturday the capture of a strategic east-west thoroughfare in southern Gaza. That severs links between Rafah and Khan Younis, the two major cities in southern Gaza — and expands Israel’s occupation in that part of the enclave.

Israel calls thoroughfare the “Morag Corridor,” after a Jewish settlement in the area that was disbanded when Israeli troops evacuated Gaza in 2005.

The defense minister, Israel Katz, said that Israel had placed the entire region between the corridor and the Gaza-Egypt border — an area of some 25 square miles — within “Israel’s security zone.” The military said it had encircled the city of Rafah but had yet to establish operational control of every neighborhood.

Before breaking the cease-fire with Hamas in March, Israeli troops controlled only a sliver of land in southern Gaza along the territory’s borders with Egypt and Israel. But they began to expand their control in early April in what Israeli leaders said was a bid to pressure Hamas into releasing roughly 60 hostages — some believed to be dead — still held in the enclave.

Ameera Harouda contributed reporting from Doha, Qatar.



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DOGE Is Far Short of Its Goal, and Still Overstating Its Progress

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Last week, Elon Musk indicated for the first time that his Department of Government Efficiency was falling short of its goal.

He previously said his powerful budget-cutting team could reduce the next fiscal year’s federal budget by $1 trillion, and do it by Sept. 30, the end of the current fiscal year. Instead, in a cabinet meeting on Thursday, Mr. Musk said that he anticipated the group would save about $150 billion, 85 percent less than its objective.

Even that figure may be too high, according to a New York Times analysis of DOGE’s claims.

That’s because, when Mr. Musk’s group tallies up its savings so far, it inflates its progress by including billion-dollar errors, by counting spending that will not happen in the next fiscal year — and by making guesses about spending that might not happen at all.

One of the group’s largest claims, in fact, involves canceling a contract that did not exist. Although the government says it had merely asked for proposals in that case, and had not settled on a vendor or a price, Mr. Musk’s group ignored that uncertainty and assigned itself a large and very specific amount of credit for canceling it.

It said it had saved exactly $318,310,328.30.

Mr. Musk’s group has now triggered mass firings across the government, and sharp cutbacks in humanitarian aid around the world. Mr. Musk has justified those disruptions with two promises: that the group would be transparent, and that it would achieve budget cuts that others called impossible.

Now, watching the group pare back its aims and puff up its progress, some of its allies have grown doubtful about both.

“They’re just spinning their wheels, citing in many cases overstated or fake savings,” said Romina Boccia, the director of budget and entitlement policy at the libertarian Cato Institute. “What’s most frustrating is that we agree with their goals. But we’re watching them flail at achieving them.”

Mr. Musk’s group did not respond to questions about its claims sent via X, his social-media platform. Mr. Musk previously acknowledged the group might make errors but said they would be corrected.

The White House press office defended the team, saying it had compiled “massive accomplishments,” but declined to address specific instances where the group seemed to have inflated its progress.

Mr. Musk actually promised an even larger reduction last year. When he was Mr. Trump’s most prominent supporter on the campaign trail, he said he could cut $2 trillion from a federal budget of about $7 trillion. After Mr. Trump was elected and Mr. Musk’s group began its work, Mr. Musk lowered that goal to $1 trillion.

Even after Mr. Musk’s comments in Thursday’s cabinet meeting, a White House official indicated that this target had not changed.

Budget analysts had been deeply skeptical of these claims, saying it would be difficult to cut that much without disrupting government services even further, or drastically altering popular benefit programs like Medicare and Social Security.

Mr. Musk’s group has provided an online ledger of its budget cuts, which it calls the “Wall of Receipts.” The site was last updated on Tuesday, to show an “estimated savings” of $150 billion.

The ledger is riddled with omissions and flaws.

While Mr. Musk said on Thursday that his group would save $150 billion in fiscal 2026 alone, the website does not say explicitly when its savings would be realized. The site also gives no identifying details about $92 billion of its claimed savings, which is more than 60 percent of the total.

The rest of the savings are itemized, attributed to cancellations of specific federal grants, contracts or office leases. But these detailed listings have been plagued with data errors, which have inflated the group’s savings by billions.

Mr. Musk’s group has deleted some of its original errors, like entries that triple-counted the same savings, a claim that confused “billion” with “million,” and items that claimed credit for canceling contracts that ended when George W. Bush was president.

Still, some expensive mistakes remain.

The second-largest savings that the group lists on its site comes from a canceled I.R.S. contract that DOGE says saved $1.9 billion. But the contract it cites was actually canceled when Joseph R. Biden Jr. was president. The third-largest savings that the group claims comes from a canceled grant to a vaccine nonprofit. Mr. Musk’s group says that saved $1.75 billion. But the nonprofit said it had actually been paid in full, so the savings was $0.

In other cases, the itemized claims include “savings” that would not happen in fiscal 2026 — or might not happen at all.

They start with the largest single savings on the group’s website. Mr. Musk’s team says it saved $2.9 billion by canceling a contract for a huge shelter in West Texas to house migrant children who crossed the border alone.

That figure is pumped up by assuming things that might never happen, according to a New York Times analysis of federal contracting data and interviews with people familiar with that contract who spoke on condition of anonymity because they were not permitted to discuss it with members of the media.

One assumption was that the government was going to renew the contract every year for three more years. Another was that the shelter was going to hold hundreds of children every day from 2023 to 2028, triggering a higher payment rate.

Both of those assumptions seem less than guaranteed, given that the number of unaccompanied child migrants began falling last year. Around the country, shelters like this had emptied out even before Mr. Trump took office.

The Texas shelter had been empty since March 2024. The government paid a lower rate of $18 million per month to keep it on standby, compared to $55 million per month if the facility had been full, people familiar with the contract said.

By canceling the contract, the government did save the cost of keeping the facility ready until it expired later this year. But only a fraction of that money — about $27 million — would count as savings in fiscal 2026. That was about 1 percent of the savings that Mr. Musk’s group had claimed.

Nat Malkus, a senior fellow at the conservative American Enterprise Institute, said this approach — casting uncertain events as certain — was common in the data published by Mr. Musk’s group.

“It’s like if your kid drops out of college, and you tell your wife, ‘Whoa, we saved money on medical school!’ Well, that doesn’t make any sense, but that’s the same idea,” Mr. Malkus said. “How do you call it savings?”

In another example, Mr. Musk’s group said it had saved $285 million by canceling a contract with a South Dakota company, Project Solutions Inc., to perform safety inspections in federally subsidized apartment buildings.

But that presumed the government would spend money it had not promised to spend.

Robin Miller, a Project Solutions manager, said that the higher figure was calculated using a “ceiling value” — the maximum amount that the government could pay. In reality, she said, the government had agreed to pay only $29 million, of which $1.8 million had been disbursed, and another $3 million was owed for completed work.

Ms. Miller said her company supported Mr. Musk’s mission, but his group had its facts wrong in this case.

“If it’s not going to be used, it wasn’t truly money saved,” she said. In any event, she said, there would not have been much savings in the period Mr. Musk was focused on: The contract would end on Oct. 3, 2025, just three days into the next fiscal year.

Mr. Musk’s group also claimed credit for canceling a contract that was not a contract at all.

It involved a request for proposal that the Office of Personnel Management had published, seeking bids for help with human-resources work.

When announcing these requests, government agencies describe the work they want done. Contractors submit proposals, with both a plan and a price. The government can choose one vendor, or several. Even after that, it often negotiates with them to push the price below their original bids.

Details about this particular request were scarce: Mr. Musk’s group provided a tracking number for the request, 47QFEA24K0008. But The New York Times was not able to find that number in databases of previous government solicitations. The Office of Personnel Management declined to release the request, or say what it had planned to spend on the contract, nor would the office say when it planned to choose a contractor.

Despite that uncertainty, Mr. Musk’s calculated the savings involved in that cancellation down to the cent. (It later rounded the claim to an even dollar: $318,310,328.)

“Garbage,” said Steven L. Schooner, a professor who studies federal contracting at George Washington University.

He said it was far too early to know for sure what the government was going to spend — especially in the year that Mr. Musk had targeted. What if the bidders competed to drive the price lower? What if a losing bidder protested, and then the whole thing got canceled?

“You don’t know what’s going to happen,” Mr. Schooner said. “It’s silly.”



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Live Commentary – Birmingham vs Peterboro

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Full Time
After Extra Time
This is a live match.
Extra Time
Half Time

Birmingham City
vs Peterborough United. Vertu Trophy Final.

Wembley Stadium.



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The Many Ways Kennedy Is Already Undermining Vaccines

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During his Senate confirmation hearings to be health secretary, Robert F. Kennedy Jr. presented himself as a supporter of vaccines. But in office, he and the agencies he leads have taken far-reaching, sometimes subtle steps to undermine confidence in vaccine efficacy and safety.

The National Institutes of Health halted funding for researchers who study vaccine hesitancy and hoped to find ways to overcome it. It also canceled programs intended to discover new vaccines to prevent future pandemics.

The Centers for Disease Control and Prevention shelved an advertising campaign for the flu shot. Mr. Kennedy has said inaccurately that the scientists who advise the C.D.C. on vaccines have “severe, severe conflicts of interest” in promoting the products and cannot be trusted.

The Health and Human Services Department cut billions of dollars to state health agencies, including funds needed to modernize state programs for childhood immunization. Mr. Kennedy said in a televised interview on Wednesday that he was unaware of this widely reported development.

The Food and Drug Administration canceled an open meeting on flu vaccines with scientific advisers, later holding it behind closed doors. A top official paused the agency’s review of Novavax’s Covid vaccine. In a televised interview last week, Mr. Kennedy said falsely that similarly created vaccines don’t work against respiratory viruses.

Some scientists said they saw a pattern: an effort to erode support for routine vaccination, and for the scientists who have long held it up as a public health goal.

“This is a simultaneous process of increasing the likelihood that you will hear his voice and decreasing the likelihood that you’ll hear other voices,” Kathleen Hall Jamieson, director of the Annenberg Public Policy Center, said of Mr. Kennedy.

He is “decertifying other voices of authority,” she said.

H.H.S. disagreed that Mr. Kennedy was working against vaccines.

“Secretary Kennedy is not anti-vaccine; he is pro-safety,” Andrew Nixon, a department spokesman, said in a statement. “His focus has always been on ensuring that vaccines are rigorously tested for efficacy and safety.”

The statement continued, “We are taking action so that Americans get the transparency they deserve and can make informed decisions about their health.”

After attending the funeral of an unvaccinated child who died of measles in West Texas on Sunday, Mr. Kennedy endorsed the measles vaccine on X as “the most effective way to prevent the spread of measles.”

But he has also described vaccination as a personal choice with poorly understood risks and suggested that miracle treatments were readily available. On Sunday, he praised two local doctors on social media who have promoted dubious, potentially harmful, treatments for measles.

Even as cases of measles in the United States have surged past 600 in 22 jurisdictions, Mr. Kennedy has claimed in a recent interview that the measles vaccine causes deaths every year (untrue); that it causes encephalitis, blindness and “all the illnesses that measles itself causes” (untrue); and that the vaccine’s effect wanes so dramatically that older adults are “essentially unvaccinated” (untrue).

According to an email obtained by The New York Times, H.H.S. intends to revise its web pages to include statements like “The decision to vaccinate is a personal one” and “People should also be informed about the potential adverse events associated with vaccines.” (Vaccines are already administered only after patients provide informed consent, as required by law.)

Tensions with mainstream experts came into sharp focus last week, when Dr. Peter Marks, the top vaccine regulator, resigned under pressure from the F.D.A.

“It has become clear that truth and transparency are not desired by the secretary, but rather he wishes subservient confirmation of his misinformation and lies,” Dr. Marks said in his resignation letter.

Mr. Kennedy’s position on vaccines has raised alarm for decades. But it has become particularly notable now, against a backdrop of rising skepticism of vaccines and worsening outbreaks of measles and bird flu, experts said.

The M.M.R. vaccine — a combination product to prevent measles, mumps and rubella that has been available since 1971 — has long been a target of anti-vaccine campaigns because of the disproved theory that it can cause autism. Mr. Kennedy has said that he would like to revisit the issue, in part to assuage parents’ fears that the vaccines are unsafe.

But he has hired David Geier to re-examine the data. Senator Bill Cassidy, Republican of Louisiana, a doctor and the chairman of the Senate Health Committee, has sharply criticized the decision to spend tax dollars testing a discredited hypothesis even as the administration is cutting billions for other research.

“If we’re pissing away money over here,” he said last month, “that’s less money that we have to actually go after the true reason.”

The refusal to accept scientific consensus is “disturbing, because then we get into very strange territory where it’s somebody’s hunch that this does or doesn’t happen, or does or doesn’t work,” said Stephen Jameson, president of the American Association of Immunologists.

In interviews, Mr. Kennedy has downplayed risks of measles and emphasized what he sees as the benefits of infection.

“Everybody got measles, and measles gave you protected lifetime protection against measles infection — the vaccine doesn’t do that,” he said in an interview on Fox News.

Two doses of the M.M.R. vaccine do provide decades-long immunity. And while immunity from the infection may last a lifetime, “people also suffer the consequences of that natural infection,” Dr. Jameson said.

One consequence was discovered just a few years ago: A measles infection can destroy the immune system’s memory of other invading pathogens, leaving the body vulnerable to them again.

Measles kills roughly 1 in every 1,000 infected people, and 11 percent of those infected this year have been hospitalized, many of them children under 5, according to the C.D.C. Two girls, ages 6 and 8, died in West Texas.

By contrast, side effects after vaccination are uncommon. But Mr. Kennedy has suggested that people should apprise themselves of the risks before opting for the shot.

The phrasing implies that “if you are more fully informed, you might make a different decision,” said Dr. Jamieson, of the Annenberg center.

Doctors have long expected health secretaries and the C.D.C. to urge widespread vaccination unequivocally amid an outbreak, and in the past they have.

But Mr. Kennedy has spoken enthusiastically about cod liver oil, a steroid and an antibiotic that are not standard therapies. Some of those treatments may be making children more sick.

“The messaging I’m seeing is focused on potential treatments for measles,” said Dr. Sean O’Leary, chair of the infectious disease committee for the American Academy of Pediatrics.

At his confirmation hearing, Mr. Kennedy promised that he would not change the C.D.C.’s childhood vaccination schedule. About two weeks later, he announced a new commission that would scrutinize it.

The schedule is based on recommendations from the Advisory Committee on Immunization Practices, a panel of medical experts who review safety and effectiveness data, potential interactions with other drugs and the ideal timing to maximize protection.

At his confirmation hearing, Mr. Kennedy claimed that 97 percent of A.C.I.P. members had financial conflicts of interest. He has long held, without evidence, that federal regulators are compromised and are hiding information about the risks of vaccines.

“It’s frankly false,” said Dr. O’Leary, who serves as a liaison to the committee from the pediatric academy.

Mr. Kennedy’s statistic came from a 2009 report that found that 97 percent of disclosure forms had errors, such as missing dates or information in the wrong section.

In fact, A.C.I.P. members are carefully screened for major conflicts of interest, and they cannot hold stocks or serve on advisory boards or speaker bureaus affiliated with vaccine manufacturers.

On the rare occasion that members have indirect conflicts of interest — for example, if an institution at which they work receives money from a drug manufacturer — they disclose the conflict and recuse themselves from related votes.

The committee’s votes were public and often heavily debated.

“When I was C.D.C. director, people flew in from Korea and all over the world to observe the A.C.I.P. meetings, because they were a model of transparency,” said Dr. Thomas R. Frieden, who led the agency from 2009 to 2017.

Mr. Kennedy has repeatedly promised greater transparency and accountability, but he has proposed ending public comment on health policies.

His department canceled a meeting of the A.C.I.P. in February at which members were set to discuss vaccines for meningitis and flu, rescheduling it for April.

The department also canceled a meeting to discuss the seasonal flu vaccine. Officials met later without the agency’s scientific advisers.

“After all that conversation about how they want to be transparent, one of the first things he does is take things behind closed doors and diminish the amount of public input we’re getting,” said Dr. Georges Benjamin, executive director of the American Public Health Association.

At his confirmation hearing, Mr. Kennedy repeated a fringe theory that Black Americans should not receive the same vaccines as others because they “have a much stronger reaction.”

Senator Angela Alsobrooks, Democrat of Maryland, who is Black, admonished him for his “dangerous” opinion: “Your voice would be a voice that parents would listen to.”

Two weeks later, at a clinic for teenage mothers in Denver, a 19-year-old woman refused all vaccines for herself and her 1-year-old son — including the measles and chickenpox shots he was supposed to have that day.

She told the pediatrician, Dr. Hana Smith, who described the incident, that she had read online that vaccines were bad for people with more melanin in their skin.

There are reams of evidence to the contrary. Still, it quickly became clear to Dr. Smith that nothing was going to change her patient’s mind.

“No matter how much information I can give to the contrary on it, the damage is already done,” Dr. Smith said.

Misinformation is particularly difficult to counter, Dr. Smith said, “when it’s someone that has a leadership position, especially within the health care system.”



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Trump’s business acumen has long been his armor. It’s being put to the test.

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The normally bullish Trump over the weekend declined to rule out the possibility of a full-blown recession as his tariff policies threaten to spark a massive global trade war.



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Rick Levine, Who Gave Commercials Cinematic Flair, Dies at 94

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Rick Levine, an award-winning television commercial director who brought a big-screen sensibility to the small screen with widely celebrated spots, including a Diet Pepsi Super Bowl ad from the 1980s featuring Michael J. Fox risking life and limb for love, died on March 11 at his home in Marina del Rey, Calif. He was 94.

The death was confirmed by his daughter Abby LaRocca.

Mr. Levine was a product of what is often called the golden age of advertising. He rose in the business through the “Mad Men” era of the 1960s and founded his own company, Rick Levine Productions, in 1972. It was a time when network television held a hypnotic sway over the average American household and advertising, like so many other cultural arenas of the era, was exploding in creativity.

Often serving as his own cinematographer, Mr. Levine approached his big-budget commercials like a director of Hollywood blockbusters.

“We decided to make our ads look as good as films,” he said in a 2009 interview with DGA Quarterly, published by the Directors Guild of America. “I would direct and shoot, so I would have complete control.”

The Guild named him the best commercial director in 1981 and again in 1988, in particular for three specific spots.

Most notable among them was the Diet Pepsi commercial with Mr. Fox, which Mr. Levine made for BBDO New York. It was one of many ads he shot for Pepsi.

Known as “Apartment 10G,” the commercial stars Mr. Fox as a timid New York professional who turns heroic after he hears a knock on his apartment door and opens it to encounter a beautiful blond new neighbor (played by Gail O’Grady, later of ABC’s “NYPD Blue”). She flirtatiously asks if he has a Diet Pepsi to spare.

When a two-liter Pepsi bottle in his refrigerator turns out to be empty, a bedazzled Mr. Fox, determined to fetch what she asked for, climbs out of his bedroom window and clambers down the fire escape into a pounding rainstorm on a busy street. Mr. Fox, who did many of his own stunts, survives near-miss collisions with oncoming traffic in a mad dash to a Diet Pepsi vending machine. He returns, soaking and breathless, to present a can to the woman, only to find that her equally lovely roommate has shown up with the same request.

The ad aired during Super Bowl XXI (the New York Giants versus the Denver Broncos) on Jan. 25, 1987. It was named the world’s best video commercial the next year at the International Broadcasting Awards in Los Angeles; cited by ESPN as one of the best Super Bowl spots ever; and honored at the Smithsonian as an artifact of Americana.

Mr. Levine was admired as well for another BBDO commercial, for the chemical company DuPont, which featured Bill Demby, a real-life Vietnam veteran. He is first seen lacing up his basketball shoes in his New York City apartment before heading to a local schoolyard to shoot hoops with friends.

When he arrives, he strips down from sweatpants to basketball shorts, revealing two prosthetic legs — made from DuPont plastic — that he has relied on since being maimed in a Vietcong rocket attack. What appears to be a noble, if doomed, effort to keep up with the other players turns into a star turn for Mr. Demby, as he races around the court dishing assists and draining buckets.

Mr. Levine won a total of four Clio Awards — advertising’s equivalent of the Oscars — for both spots in 1988. In explaining his success, he told The New York Times: “I attract the story kind of commercial. People don’t come to me just for pictures; they come with stories.”

Richard Laurence Levine was born on July 10, 1930, in Brooklyn, the only child of Harry and Sally (Belof) Levine. His father was a philatelist.

After graduating in 1957 from the Parsons School of Design (now part of the New School), he worked as a graphic designer for NBC and CBS. He later became an art director for the storied Doyle Dane Bernbach agency, known for its “Think Small” campaign for Volkswagen, before moving to Mary Wells Lawrence’s agency, Wells Rich Greene, hailed for its landmark “I ♥ NY” campaign. He also served as a creative director for Carl Ally Inc.

Mr. Levine started directing ads in about 1970, creating memorable spots for a host of U.S. clients, including Coca-Cola, Federal Express, Polo Ralph Lauren and General Electric, as well as for international companies.

He became known for his episodic approach, following the same characters through a series of commercials. One campaign in the 1980s — for Pacific Bell, the California telephone company, shot for the San Francisco agency Foote, Cone & Belding — played out like a TV mini-series, with 13 spots following three characters, the close friends Garland, Lawrence and Mary Ellen, from their youth in the 1920s into their golden years.

One episode, “The Depression,” set in the desperate 1930s, portrays an act of selfless friendship when an unemployed Garland, who has been chosen to travel to a day job, purposely slips off the back of a truck crowded with other men and pretends to injure himself so that Lawrence can take his place.

The commercial, which had the warm look and feel of scenes from Don Corleone’s early years in Francis Ford Coppola’s “The Godfather Part II,” concludes with Lawrence in his later years, bathed in memories of the incident, phoning Garland to give thanks. It won a Gold Lion award at the International Advertising Festival in Cannes, France (now the Cannes Lions International Festival of Creativity).

In addition to his daughter Abby, Mr. Levine is survived by another daughter, Susan Levine Henley, who like her is from his first marriage, to Ina Levine, which ended in divorce; two grandchildren; and one great-granddaughter. His second marriage, to Lark Levine, also ended in divorce.

Despite his cinematic flair, Mr. Levine never forgot his mandate. “It’s a beautiful craft, but a craft,” he said in a 1976 interview with the trade newspaper Backstage. “It’s possible to be artistic within the confines of a commercial, of course, but that is not really my job as a commercial film director. My purpose is to make the advertising come across.”



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Robert W. McChesney, Who Warned of Corporate Media Control, Dies at 72

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Robert W. McChesney, an influential left-leaning media critic who argued that corporate ownership was bad for American journalism and that Silicon Valley billionaires who dominated online information were a threat to democracy, died on March 25 at his home in Madison, Wis. He was 72.

The cause was glioblastoma, an aggressive brain cancer, his wife, Inger Stole, said.

Professor McChesney was grounded both in academia — he had a Ph.D. in communications and taught at universities — and in ink-on-paper journalism: He was the founding publisher of The Rocket, a Seattle music magazine that reviewed Nirvana’s first single.

His primary thesis, expressed in more than a dozen books and in scores of articles and interviews, was that corporate-owned news media was overly compliant with the political powers that be, and that it restricted the views Americans were exposed to. He further argued that the promise of the internet — of a Wild West market of opinions — had been throttled by a few giant owners of online platforms.

An early book, “Rich Media, Poor Democracy” (1999), warned that consolidation in journalism would undermine democratic norms. In perhaps his best-known work, “Digital Disconnect: How Capitalism Is Turning the Internet Against Democracy” (2013), he rejected the utopian view that the digital revolution would usher in an open frontier of information sources and invigorate democracy.

Instead, he showed how the internet was devastating the business model for newspapers, while supplanting civically minded coverage of local government with lowest-common-denominator fluff: celebrity gossip, cat videos and personal navel gazing.

Professor McChesney blamed capitalism.

“The profit motive, commercialism, public relations, marketing, and advertising — all defining features of contemporary corporate capitalism — are foundational to any assessment of how the Internet has developed and is likely to develop,” he wrote.

An unapologetic socialist, Professor McChesney argued that the government should give all Americans $200 vouchers to donate to nonprofit news outlets of their choice.

He campaigned for Senator Bernie Sanders’s presidential races. Mr. Sanders returned the favor by writing a foreword to Professor McChesney’s book “Dollarocracy: How the Money and Media Election Complex Is Destroying America” (2013), written with John Nichols.

In an interview with Truthout, a nonprofit news site focused on social justice, Professor McChesney attacked the mainstream media’s coverage of Mr. Sanders in the 2016 presidential primaries, which he lost to Hillary Clinton. CNN and MSNBC, he said, were deeply biased in favor of “centrist” candidates representing the status quo.

“One can only imagine how Sanders would have done if he had coverage from MSNBC similar to what Obama received” in 2007 and 2008, Professor McChesney said.

The conservative writer David Horowitz put Professor McChesney on a list of the “101 Most Dangerous Academics in America” in 2006, including him among “tenured radicals” who were indoctrinating U.S. students.

On the other hand, in 2008, Utne Reader named Professor McChesney one of the “50 Visionaries Who Are Changing Your World.”

Professor McChesney warned in 2016 that when corporate giants dominate online information — at the time, those giants were Facebook and Google — they hold too much power over what people know of the world.

“This is really antithetical to anything remotely close to a free press and a free society,” he said in an interview with the left-leaning news outlet “Democracy Now!”

The way to deal with such monopolies was to nationalize them, he said. He suggested a government takeover that would make internet behemoths into a quasi-public service, like the post office.

Professor McChesney was one of the founders, in 2003, of a public interest group, Free Press, that opposed corporate consolidation in the news business and that led a national campaign for net neutrality, calling for equal access to the internet for all content producers, from giants like Netflix to individual bloggers.

Robert Waterman McChesney was born on Dec. 22, 1952, in Cleveland, one of two sons of Samuel P. McChesney Jr., an advertising executive at This Week, a syndicated magazine inserted in Sunday newspapers, and Edna (McCorkle) McChesney.

He grew up in the Cleveland suburb Shaker Heights and attended Pomfret, a prep school in northeast Connecticut. In 1977, he graduated with a bachelor’s degree from Evergreen State College, in Olympia, Wash., where he studied politics and economics.

In 1979, after working as a sports stringer for U.P.I. and an editor at The Seattle Sun, an alternative weekly, he became the publisher of The Rocket, which charted the emergence of the Seattle grunge-rock scene in the 1980s and ’90s.

Intellectually restless, he then enrolled in graduate school at the University of Washington, earning a Ph.D. in communications in 1989. For a decade, he taught in the journalism and mass communication department at the University of Wisconsin-Madison.

Professor McChesney and his wife, Dr. Stole, who also has a Ph.D. in communications, then moved to the University of Illinois Urbana-Champaign, where he was the Gutgsell endowed professor in the communications department.

His other books include “Will the Last Reporter Please Turn Out the Lights?” (2011), with Victor Pickard, and “Corporate Media and the Threat to Democracy” (1997).

In addition to his wife, he is survived by their daughters, Amy and Lucy McChesney, and a brother, Samuel P. McChesney III.

In a late book, “People Get Ready: The Fight Against a Jobless Economy and a Citizenless Democracy” (2016), written with Mr. Nichols, Professor McChesney argued that artificial intelligence and the digital revolution would wipe out numerous categories of jobs.

“Capitalism as we know it is a very bad fit for the technological revolution we are beginning to experience,” he said in an interview about the book.

“Our argument is that we currently have a citizenless democracy,” he went on. “By that we mean a governing system where all the important decisions of government are made to suit the interests and values of the wealthiest and most powerful Americans, and the corporations they own.”



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