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‘Not built right the first time’ — Musk’s xAI is starting over again, again

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And then there were two: Of the original 11 co-founders who kickstarted xAI with Elon Musk three years ago, only two remain as the deep learning lab continues a personnel overhaul to compete with Anthropic and OpenAI. That rebuilding, insists Musk, is by design.

“xAI was not built right first time around, so is being rebuilt from the foundations up,” Musk said Thursday on his social media platform, X. By most measures, it isn’t going all that smoothly.

The most immediate pressure is competitive. This week, xAI co-founders Zihang Dai and Guodong Zhang left the outfit after Musk complained that the company’s AI coding tools were not effectively competing with Claude Code or Codex, rival programming assistants made by Anthropic and OpenAI, respectively. Musk said the company held an all-hands meeting on Wednesday that focused on how to catch up, which he predicted would be possible by the middle of this year.

Coding tools matter so much because they’re where the money is. While an early-year surge of users was powered by xAI’s lax regulation of Grok’s ability to produce sexual and even abusive imagery, coding tools are seen as the key revenue-generating tech for AI labs. That makes xAI’s current lag in this area more than a perception issue; it’s a business problem.

The personnel overhaul extends well beyond this week. A month ago, 11 senior engineers at xAI, including two co-founders, left the company following changes Musk described as a reorganization to suit a larger business. That effort was apparently insufficient: The Financial Times reported that SpaceX and Tesla executives have parachuted into the company to evaluate employees and fire those who don’t make the grade.

The two remaining co-founders, Manuel Kroiss and Ross Nordeen, along with Musk, have their work cut out for them.

Musk is now casting a wider net for talent. On Thursday, he said on X that he and another colleage, Baris Akis, are currently reviewing rejected employment applications in the company, with an eye toward reaching out to promising candidates who should have had a chance to interview. “My apologies,” Musk added, addressing the pile of strangers he’d ghosted.

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For the sake of comparison, LinkedIn reports that xAI has just over 5,000 employees, compared to more than 7,500 at OpenAI and more than 4,700 at Anthropic.

On the hiring front, there’s at least one encouraging sign. Andrew Milich and Jason Ginsberg are joining xAI from the AI coding tool company Cursor, where the two held joint responsibility for product engineering. Unlike xAI, Cursor depends on frontier labs for access to the AI models it runs on. Their decision to join xAI may signal the importance of direct access to LLM and computing resources to run them — and suggest that xAI’s core asset, its own frontier model, is still an attractive draw.

Either way, the pressure to show results is as much external as it is internal. Now that xAI is part of SpaceX, and with a public offering of SpaceX shares anticipated, the cash-burning unit is under pressure to demonstrate real uptake on Grok, its LLM. (A stumbling AI division is not the story Musk needs investors to be reading.)

Longer term, Musk is betting on something bigger than coding tools. xAI’s Macrohard project — Musk is convinced the name is “a funny reference to Microsoft” — aims to create an AI agent capable of doing anything a white-collar worker can do on a computer. Toby Pohlen, chosen to lead the project in February, left within weeks, and this week, Business Insider reported that Macrohard was on pause.

Musk’s response has been to draft another of his companies into the project. He revealed for the first time that Macrohard is a joint effort with Tesla, which is also developing a complementary agent dubbed “Digital Optimus” — a reference to Tesla’s Optimus humanoid robot. In Musk’s description, the xAI language model would direct the Tesla agent as it performs tasks.

It’s ambitious; it’s also not unique. Instead, the vision is not far off from what Perplexity — an AI-powered search engine — is doing with its new “Everything is Computer” offering, which aims to offer enterprise users a dedicated “digital proxy” that can orchestrate their digital tasks. It also echoes what entrepreneur Peter Steinberger is now working on at OpenAI, after creating OpenClaw’s popular personal agents.



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OpenAI reportedly plans to add Sora video generation to ChatGPT

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OpenAI plans to add its Sora video generation model directly into ChatGPT, The Information reports . The standalone Sora app was seen as a smash hit when it launched alongside Sora 2 in September 2025, but interest in the video generation app has fallen in the time since as users ran into limits on the amount and kinds of videos they could create.

Adding Sora to the ChatGPT could give the model a second life, and ideally grow the ChatGPT app’s weekly active users from the 900 million OpenAI reported in February, to a billion or more. According to The Information, the standalone Sora app will stick around after the model is integrated, even though the app has fallen out of the App Store’s top 100 free apps and only a small number of users reportedly share their videos publicly in the app.

It’s hard to pin down an exact number for what generating a video costs OpenAI, but the company charges API customers $0.10 per second for a 720p video, and in 2025, it was willing to give away 30 free video generations per account per a day in the Sora app. When you consider the even larger audience that could use the model in the ChatGPT app, things could get expensive fast. That could be one reason The Information reports OpenAI has projected it could spend over $225 billion on inference — the cost of running the company’s models — between 2026 and 2030.

The company has attempted to monetize the Sora app by having users pay for credits to generate new videos, and could deploy something similar once the model comes to ChatGPT. Maybe giving customers the ability to generate videos with Disney characters could even get people to pay for more videos once they run out of free generations. Whether or not adding Sora to ChatGPT moves the needle for OpenAI, though, the company will likely be spending even more money than it was before.



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Google Meet fully replaces legacy Duo calling

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Google Duo is now fully gone, with the company completing its migration to Google Meet as its sole video calling service.

While the Google Duo brand went away in 2022, legacy features remained within the Meet app. This deprecation was originally set for September 2025, but then delayed to January 2026. It’s been slowly rolling out since then and has now completed.

The rather prominent “Meet calling will replace Legacy (Duo) calling” card that could not be dismissed at the top of the Meet homepage disappeared in recent weeks. Over the past few days, we’ve seen legacy call history, along with the corresponding “Calling (legacy)” settings menu, disappear on all our devices. 

Legacy features like Knock Knock (which was a signature feature at launch that shared incoming video feeds), Family, and Mirror mode are also gone. Additionally: 

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  • Moments (alternative is on-device screenshot)
  • Data saving mode (alternative is Meet saver mode)
  • Low light mode (alternative is video lighting adjustment and Portrait touch up for some users)

New features available include live captions, screen sharing, in-call chat, stackable effects, and cloud encryption. On the privacy front, Google Meet calling “defaults to being reachable at your email.” To change, go to Settings > General and enable “Only contacts can call me,” which corresponds to contacts.google.com.

Meanwhile, Google notes that “incoming group calls are supported on Nest displays but outgoing group calls are not supported from Nest speakers or displays.”

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Digg lays off staff and shuts down app as company retools

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Digg — Kevin Rose’s reboot of his once-popular link-sharing site — is laying off a sizable portion of its staff, the company announced on Friday. The startup is not closing, however, Digg CEO Justin Mezzell said. Instead, Rose will return to work on Digg full-time as the company tries to find its footing.

Rose will continue to work as an advisor at investing firm True Ventures, but will make Digg his primary focus from here on out.

The startup had set out to offer an alternative to existing community forums, where people could post and share links, media, and text, and engage in topical discussions. But while Digg had clever ideas on how to better moderate content and verify that users were who they claimed to be, the company admits it was overwhelmed by bots even in its earliest days.

Nodding to the “dead internet theory,” which claims today’s web is more bots than people, Mezzell describes the problem of combating bot spam in a post on the Digg website.

“When the Digg beta launched, we immediately noticed posts from SEO spammers noting that Digg still carried meaningful Google link authority,” the blog post about the layoffs states. “Within hours, we got a taste of what we’d only heard rumors about. The internet is now populated, in meaningful part, by sophisticated AI agents and automated accounts. We knew bots were part of the landscape, but we didn’t appreciate the scale, sophistication, or speed at which they’d find us.”

The company said it banned tens of thousands of accounts, deployed internal tooling, and worked with external vendors, but it wasn’t enough. For a site that relied on user votes to rank content, an uncontrollable bot problem meant those votes couldn’t be trusted.

“This isn’t just a Digg problem. It’s an internet problem,” Mezzell notes.

Mezzell also said that taking on established rivals (likely a reference to Reddit) was too hard, calling the competition not just a moat but a wall.

The company didn’t share how many people were affected by the layoffs, but said that a small team will continue to rebuild Digg as something “genuinely different.” The Digg app has been pulled from the App Store, and the layoff post is currently the only content on Digg’s website. The Diggnation podcast — a video show Rose hosts — will continue, however.

For context, Rose and Reddit co-founder Alexis Ohanian acquired what remained of the old Digg earlier last year, intending to build up a site where communities had more moderator and admin control and ownership. The deal was a leveraged buyout involving True Ventures, Ohanian’s firm Seven Seven Six, Rose and Ohanian personally, and the venture firm S32. Funding details weren’t made public.

Digg was not immediately available for comment.



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Adobe agrees to pay settlement for making its subscriptions hard to cancel

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Adobe has agreed to pay the US government $75 million to settle its lawsuit over the company’s allegedly harmful approach to subscriptions. The suit started in 2024, when the US Department of Justice and the Federal Trade Commission filed a joint complaint alleging the company deliberately made it difficult to cancel subscriptions and obscured the frequently expensive “early termination fee” customers have to pay to get out of annual subscriptions that are paid monthly.

“While we disagree with the government’s claims and deny any wrongdoing, we are pleased to resolve this matter,” Adobe writes. “We have agreed to provide $75 million worth of free services to customers that qualify. We will proactively reach out to the affected customers once the appropriate filings with the Court are made and accepted. Additionally, we have agreed to a $75 million payment to the Department of Justice.”

Adobe’s statement also notes that it’s made the process of both signing up for and canceling subscriptions “more streamlined and transparent.” A major sticking point of the original complaint is that canceling an “annual plan, paid monthly” subscription before completing the first year of service required customers to pay an early termination fee to make up for the value Adobe lost initially offering its software at a discount. Adobe currently allows plans to be refunded if they’re canceled within 14 days after signing up, but canceling an “annual plan, paid monthly” subscription after those first 14 days requires paying a hefty fee (as outlined in the company’s detailed support page).

A court will have to approve Adobe’s proposed settlement before the lawsuit can be totally resolved, but the timing is at least a little ironic. Shantanu Narayen, Adobe’s CEO for the last 18 years and the executive who oversaw the company’s transition from traditional software business to software-as-a-service business, recently announced plans to retire.



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At the next Denny’s, turn left

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Welcome to episode 92 of Pixelated, a podcast by 9to5Google. This week, Damien and Will break down all of the changes coming to Google Maps, including a fresh 3D look and a Gemini-powered Ask Maps tool. They also break down recent reports that Motorola dominates 50% of the North American foldables market, asking what the brand can do to stay on top, before wrapping up with some kernel changes coming to Android that should make your current phone just a little more efficient.

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Sponsored by Proton Unlimited: Pixelated listeners can save 30% on an annual subscription by signing up for Proton Unlimited using this link. Thanks to Proton Unlimited for sponsoring this week’s episode.

Timecodes

  • 00:00 – Intro and Google Maps changes
  • 23:35 – Motorola foldable marketshare
  • 43:09 – Android’s efficiency improvements
  • 48:41 – Wrap-up

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Drop us a line at gtips@9to5g.com, leave a comment on the post, or reach out to our producer. And for even more Android discussion, dive into the official 9to5Google forums!

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Before quantum computing arrives, this startup wants enterprises already running on it

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Eighteen months after selling his startup to chipmaker AMD for $665 million, Finnish entrepreneur Peter Sarlin has left his role as CEO of the unit now known as AMD Silo AI. He is now chairman at two new ventures: physical AI lab NestAI, and QuTwo, an AI startup aimed at helping companies prepare for the era of quantum computing

Currently fully funded by Sarlin’s family office, PostScriptum, QuTwo describes itself as “an AI lab for the quantum era.” Rather than waiting for quantum computing to mature, however, it is already working with enterprise customers — including European fashion retailer Zalando, with which it is developing what the two companies call “lifestyle agents,” AI tools designed to go beyond product search and proactively suggest products and experiences.

QuTwo is built on the premise that AI is hitting an efficiency wall that quantum computing may eventually help solve. But the company is not betting on when that will happen, Sarlin told TechCrunch. Instead, the startup is building QuTwo OS as an orchestration layer that allows companies to shift from classical to quantum computing — making use of hybrid computing along the way.

Sarlin invested in Finnish quantum companies IQM and QMill through PostScriptum, and is one of a growing number of investors who believe it will eventually outperform classical computers in a wide range of industry applications while easing AI’s energy demands. But he also thinks that initial use cases will require mixed hardware environments, and that enterprises would rather focus on their business problems while QuTwo OS takes care of the routing.

In that respect, the potential advantage of the middle ground known as “quantum-inspired” computing is that it is already viable today, because it uses classical hardware while simulating quantum behavior, working around the hurdles that still hinder quantum hardware. Meanwhile, QuTwo OS is designed to be flexible, supporting quantum or non-quantum algorithms and chips alike.

QuTwo’s team brings experience on both sides of the quantum-AI divide. On the quantum side, there’s IQM cofounder Kuan Yen Tan and board member Antti Vasara, also chair at SemiQon, a Finnish semiconductor startup focused on quantum chips. The enterprise side is equally represented, by Sarlin himself and Kaj-Mikael Björk, one of his former cofounders at Silo AI. Pekka Lundmark, the former CEO of Finnish telecom giant Nokia, also joined QuTwo’s board.

Across both areas, the team counts over 30 quantum and AI scientists, and Sarlin is clear where the company stands. “We’re building for the quantum world, but QuTwo is an AI company,” he said, meaning that QuTwo is “pushing AI workloads from classical to quantum.”

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This also means that its customer base could be quite broad. Beyond Zalando, QuTwo also launched a joint quantum AI research initiative with OP Pohjola, a major Finnish financial services provider.

From the outset, QuTwo has been commercially minded and already has “large design partnerships which are in the tens of millions,” Sarlin said. Design partnerships — in which a vendor co-develops its product alongside enterprise customers — are a way for QuTwo to learn what those customers expect as it builds its product. They are also a bet from enterprises looking to establish early footing when and if quantum computing does arrive.



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Apple says F1 streaming already exceeds everyone’s expectations

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Apple’s exclusive deal for US broadcast rights of Formula 1 was a big shift to streaming from ESPN’s cable coverage of the past, but after the first race (the Australian Grand Prix), it seems to be going well. “The 2026 Formula 1 season on Apple TV is off to a strong start, with fans responding positively and viewership up year over year for the first weekend, exceeding both F1 and Apple expectations,” Apple VP Eddy Cue told The Hollywood Reporter.

Apple didn’t give any ratings or other details, but we can glean some clues from previous data. Last year, ESPN said the Australian GP averaged 1.1 million viewers, way up from the previous record of 659,000 in 2019. If Cue’s comments were accurate, that means Apple TV’s audience was above that, which would be impressive considering that it’s a streaming-only service.

When Apple’s Formula streaming deal was first announced, F1 CEO Stefano Domenicali was bullish on the deal. “It will allow us to enter in the houses of other people in a different way, in great quality that is very important for us,” he told Racer. Indeed, Apple is pouring resources into it in a way that ESPN never did. That includes advanced tech that offers multiple ways for fans to watch, including Multiview, Podium Viewer, driver cams and 4K Dolby Vision coverage, Cue noted.

Apple has jumped into Formula 1 racing in other other ways as well, taking advantage of a surge in the sport’s popularity aided by Netflix’s series Formula 1: Drive to Survive. The streaming service’s F1 movie starring Brad Pitt did huge box office numbers and is likely to see a sequel. Apple also struck a deal with Netflix on the aforementioned Drive to Survive series to share streaming of the current season eight (which details the F1 2025 championship). That agreement will also allow Netflix to stream the F1 Canadian Grand Prix live, along with Apple TV.



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100x ‘Pro Res Zoom’ renamed

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Google is rolling out the first update to Pixel Camera of 2026, though version 10.3 is a minor release.

The only user-facing change we’ve noticed so far is that “Pro Res Zoom” on the Pixel 10 Pro and Pixel 10 Pro XL has been renamed to just “Pro Zoom.” This is reflected in the Settings > Model download page, as well as the Camera Help page.

10.2 vs. 10.3

You should also see the new name reflected in “Processing” prompts and other descriptions. The Pixel 10 Pro product listing has also been renamed.

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This update was first available for the Pixel 10a, and it’s now rolling out to all other devices via the Play Store

The Android 16 QPR3 March 2026 update fixed an issue that “caused the camera service to crash, improving overall camera stability” for the Pixel 9+. 

Meanwhile, the Connected Cameras feature now supports external devices like a “webcam, DSLR camera, or other Pixel phone camera via USB.” This is available on the Pixel 6+ over USB with compatible cameras that support the USB Video Class specification. However, there’s a curious device restriction for other Pixel cameras support: 

  • For Pixel 6 and later (except Pixel 10 and Pixel A-series devices), you can connect to other Pixel phones (except Pixel 10 and Pixel A-series devices), GoPro cameras, and USB cameras.
  • For Pixel 10 and Pixel A-series devices from Pixel 6a and later, you can only connect to GoPro cameras and USB cameras.

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How to watch Jensen Huang’s Nvidia GTC 2026 keynote

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Nvidia kicks off its annual GTC developer conference in San Jose, California, next week with CEO Jensen Huang’s keynote scheduled for Monday at 11 a.m. PT / 2 p.m. ET.

GTC — which stands for GPU Technology Conference — is Nvidia’s flagship annual event, where the chipmaker typically uses the spotlight to announce new products, champion partnerships, and lay out its vision for the future of computing. Huang’s keynote will focus on Nvidia’s role in the future of computing and AI. You can watch the two-hour address in person at the SAP Center or livestream the talk on the event’s website.

The broader three-day event is focused on what’s coming next for AI across industries, including healthcare, robotics, and autonomous vehicles, among others.

On the software side, it’s rumored that Nvidia will release an open source platform for enterprise AI agents, dubbed NemoClaw, as originally reported by Wired. The platform would give businesses a structured way to build and deploy AI agents (software that can carry out multistep tasks autonomously) and would position Nvidia to mirror similar offerings from companies like OpenAI.

On the hardware side, the company is also rumored to be releasing a new chip designed to accelerate the AI inference process — the process by which an AI model applies what it has learned to generate responses or make decisions, as distinct from the initial training process, which requires far more computing power. Faster, cheaper inference is widely seen as one of the last bottlenecks to scaling AI applications broadly. The chip, if confirmed, would represent Nvidia’s latest bid to dominate not just the training market, where it already commands an estimated 80% share, but the inference market as well, where competition from custom chips built by Google, Amazon, and others is fast intensifying.

Kevin Cook, a senior equity strategist at Zacks Investment Research, told TechCrunch that attendees should also expect to learn what the company plans to do with its relationship with Groq, the inference company Nvidia reportedly paid $20 billion late last year to license its technology. There’s a lot of curiosity around this tie-up, given that Jonathan Ross, Groq’s founder; Sunny Madra, Groq’s president; and other members of the Groq team agreed to join Nvidia to help advance and scale that licensed tech.

There will, of course, also be a range of partnership announcements and demonstrations showcasing Nvidia’s AI capabilities across industries.

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