Home Blog Page 50

What’s new in Android’s February 2026 Google System Updates [U]

0


The monthly “Google System Release Notes” primarily detail what’s new in Play services, Play Store, and Play system update across Android phones/tablets, Wear OS, Google/Android TV, Auto, and PC. Some features apply to end users, while others are aimed at developers.

The following first-party apps comprise the “Google System”:

To update, open the Settings app > tap your name at the very top for “Google services” (on Pixel) > All services tab > Privacy & security > System services.

A feature appearing in the changelog does not mean it’s widely available. Some capabilities take months to fully launch.

Advertisement – scroll for more content


Google Play services v26.05 (2026-02-09)

Developer Services

  • [Auto, Phone, Wear] This update lets you control the transit data display on the map when available.

Device Connectivity

  • [Phone] New developer features for Google and third party app developers to support Device Connectivity related processes in their apps.

Wallet

  • [Phone] With this update, you’ll get more supported passports for ID Pass.

Google Play Store v50.1 (2026-02-09)

  • [Auto, Phone, TV, Wear] Content publication is no longer supported for outdated EngageSDK versions.

Google Play services v26.04 (2026-02-02)

Account Management

  • [Phone] You’ll now get an improved experience when you purchase Google Account storage.

Developer Services

  • [Phone] New developer features for Google and third party app developers to support Security & Privacy related processes in their apps.

System Management

  • [Phone] With this feature, we’ve streamlined the new device setup process.

FTC: We use income earning auto affiliate links. More.



Source link

Judge ends removal proceedings for Tufts University student Rümeysa Öztürk

0


Removal proceedings have been terminated for a Tufts University doctoral student detained by ICE agents in the Somerville neighborhood of Boston in spring 2025.

“Today, I breathe a sigh of relief knowing that despite the justice system’s flaws, my case may give hope to those who have also been wronged by the U.S. government,” said Rümeysa Öztürk, a Turkish national studying for her Ph.D. in child development at the Boston school.

“Though the pain that I and thousands of other women wrongfully imprisoned by ICE have faced cannot be undone, it is heartening to know that some justice can prevail after all,” Öztürk said.

Öztürk was detained by plainclothes ICE agents on the streets of Somerville on March 25, 2025, after federal officials abruptly revoked her student visa, a move her attorneys say was retaliation for an opinion piece she co-authored in support of Palestinians in Gaza.

The six-week detention of the Tufts University doctoral student — who was transported through multiple states and detention centers, including Vermont and Louisiana, before lawyers could locate her — prompted national outrage and raised alarms among civil liberties groups.

Rally for Rümeysa Öztürk on 3/26
A rally held on March 26, 2025 near Tufts University after student Rümeysa Öztürk was detained by federal immigration agents on a street in Somerville.(Irene Rotondo/MassLive)

Though she was ordered released on May 9, her legal battle has persisted. A federal judge ruled on Dec. 5, 2025, that immigration authorities had wrongfully terminated Öztürk’s Student and Exchange Visa Information System, or SEVIS, record and ordered it reinstated, restoring her ability to fully resume her doctoral program.

The reinstatement remains in effect, though the government appealed the decision on Feb. 6. A separate ruling was also made on Jan. 22, which found the government’s broader policy of arresting and detaining scholars like Öztürk violated the First Amendment and confirmed she was targeted solely for co-authoring an op‑ed.

“I grieve for the many human beings who do not get to see the mistreatment they have faced brought into the light,” Öztürk said.

“When we openly talk about the many injustices around us, including the treatment of immigrants and others who have been targeted and thrown in for-profit ICE prisons, as well as what is happening in Gaza, true justice will prevail.”

Immigration attorneys for Öztürk submitted documents in federal court on Monday to announce the removal proceedings have been terminated by an immigration judge.

“The Trump administration has weaponized our immigration system to target valued members of our communities, including scholars like Rümeysa,” said her attorney, Mahsa Khanbabai of Khanbabai Immigration Law. Khanbabai argued the administration has “manipulated immigration laws to silence people,” especially those who advocate for Palestine.

“With this ruling, Judge Patel has delivered justice for Rümeysa; now, I hope that other immigration judges will follow her lead and decline to rubber stamp the president’s cruel deportation agenda,” Khanbabai said.

Öztürkis represented by the ACLU, ACLU of Massachusetts, ACLU of Vermont, CLEAR, Emery Celli Abady Brinckerhoff Ward & Maazel LLP, Mahsa Khanbabai and Kerry Doyle.



Source link

Crypto.com places $70M bet on AI.com domain ahead of Super Bowl

0


Just in time to create a new Super Bowl ad, Crypto.com founder Kris Marszalek has made the priciest domain purchase in history, buying AI.com for $70 million, according to the Financial Times. The deal, paid entirely in cryptocurrency to an unknown seller, shatters previous records. (Broker Larry Fischer, who facilitated the sale, is presumably celebrating his good fortune.)

Marszalek plans to debut the site during Sunday’s big game, offering consumers a personal AI agent for messaging, app usage, and stock trading. “If you take a long-term view — 10 to 20 years – [AI] is going to be one of the greatest technological waves of our lifetime,” he told the FT.

The purchase rewrites the domain record books — not that crypto industry itself is known for its restraint when it comes to spending. Previously, CarInsurance.com held the crown at $49.7 million (2010), followed by VacationRentals.com ($35 million in 2007) and Voice.com ($30 million in 2019). Other eye-popping sales include PrivateJet.com ($30 million), 360.com ($17 million), and Sex.com, which has sold twice for over $13 million each time, though its second owner went bankrupt trying to monetize it.

“With assets like AI.com, there are no substitutes,” Fischer told the FT. “When one becomes available, the opportunity may never present itself again.”

Whether these mega-dollar domains actually deliver returns remains an open question. But for Marszalek, who already owns Crypto.com and dropped $700 million on stadium naming rights, owning two category-defining domains is apparently worth the outlay.



Source link

Lyft rolls out teen accounts with enhanced safety protections

0


Lyft has officially introduced teen accounts for ages 13 to 17. This is a rideshare feature in which teenagers can request their own rides, which is similar to .

Teens request the rides on their own, but parents can keep an eye on things every step of the way. Lyft says that parents or guardians can see every ride in real time and manage the account. They also get updates at pickup and drop-off and the app allows communication with the driver when needed.

This is a rideshare service for teens, so there are several new safety features. The drivers must “meet the highest standards” on the platform. Lyft says they get annual background checks and must have “proven safe driving records, positive passenger interactions and experience behind the wheel.”

The teens have to enter a PIN to ensure the correct rider gets in the car, which is something Lyft has been . Audio recording of the ride is on by default, for an added layer of safety.

Lyft Teen is available right now, though not everywhere. The company has launched the platform in 200 markets, including New York City, Chicago, Atlanta and Miami, among others. It’s coming to more cities as the year winds on.



Source link

‘Gemini in Chrome’ now available to Chromebook Plus laptops

0


After it first showed up for user a couple of weeks ago, Google has confirmed that its Gemini in Chrome browser features are now available to Chromebook owners, but only those on a Chromebook Plus model.

Google added Gemini in Chrome features to its browser last year, bringing AI tools that can integrate with and pull from your tabs to a handy little sidebar. But, at first, it was only available for desktop platforms including Windows and macOS, and skipping over Google’s own ChromeOS.

Last month, we first reported that Google was starting to bring Gemini in Chrome to Chromebooks, and Google has now made that official.

In a blog post, Google says that Gemini in Chrome is now rolling out to ChromeOS, starting with Chromebook Plus. That restriction doesn’t come as a major surprise, as Chromebook Plus has been leaning pretty heavily on AI to provide additional features beyond what a typical Chromebook offers. There’s no word on if this might change in the future for mass-market Chromebooks, but it’s a start, at least.

Advertisement – scroll for more content

It’s also solely available in the US for the time being, as is the case for Gemini in Chrome in general.

Google says:

Gemini in Chrome is rolling out now to Chromebook Plus devices in the US. This feature empowers business and education users with AI tools that integrate seamlessly into their daily browsing workflows while maintaining strict data governance. It’s also available to users with personal Google accounts who can access the Gemini app.

Gemini in Chrome allows users to:

  • Get answers and insights: Summarize articles, clarify complex concepts, or find specific information based on the context of open tabs.
  • Generate content: Draft emails and social media posts, or create images directly in the browser.
  • Go Live: Engage in two-way voice conversations with Gemini Live to brainstorm ideas or prepare for meetings.

Gemini in Chrome for Chromebooks works identically to the Windows and macOS browser integration, and this was frankly a bit overdue on Google’s part. The company says that a rollout started on January 28, but the “extended rollout” could take a couple of weeks before it shows up for everyone. Google also notes that Workspace admins need to manually disable the feature if they don’t want it, as it’s turned on by default.

More on Chromebooks:

Follow Ben: Twitter/XThreads, Bluesky, and Instagram

Thanks Lance!

FTC: We use income earning auto affiliate links. More.





Source link

Perron announces Independent campaign for state representative in the 3rd Hampden District

0



SOUTHWICK — Jason M. Perron, Air Force veteran, career law enforcement officer, and former Southwick Select Board member and chair, has announced he is running for the 3rd Hampden District seat in the House of Representatives.

“The people of this district deserve representation that puts people over party,” Perron said in his announcement. “Too often, decisions made at the Statehouse feel disconnected from the real lives of the people they affect — especially out here in Western Massachusetts.”

Perron is running as an Independent because he believes voters deserve representation that is focused on people, not party politics.

He joins Democrat Tom Hendrickson in a bid to claim the seat of Republican incumbent state Rep. Nicholas Boldyga, who didn’t return a message to indicate whether he will be seeking reelection.

Perron has spent nearly three decades in public service as an Air Force veteran, a career law enforcement officer and a former Southwick Select Board member.

“My years in the Air Force and as a police officer provided me with examples of great leadership,” he said. “It taught me that leadership is earned through discipline, accountability, and service — not titles.”

“Standing my ground and doing what was right in negotiations wasn’t always pleasant or comfortable,” Perron said. “But leadership means making difficult choices and seeing them through.”

Perron said Western Massachusetts deserves a representative who shows up consistently in every community — not just during election season.

He racked up a string of accomplishments while serving on the Select Board, including spearheading the effort to establish the municipal aggregation program in Southwick.

He also brought forth proposed zoning and policy changes to support responsible economic development and authored the town’s flag policy to prevent constitutional and civil rights conflicts.

His decision to run came from something he has believed for a long time: he is not the type of person who can sit back and complain, he said.

“I listened to people say for years that they weren’t getting what they needed from government,” he said. “But I also watched election cycles go by where almost nobody stepped up to run and do better. When the last election cycle went by, and there was only one candidate, that’s when I really started thinking seriously about whether I should do this.”

Perron compares this campaign to the biggest “firsts” in his life — Southwick High School as the new kid, basic training, becoming a police officer, husband, father and serving on the Select Board.

“Every one of those moments forced me to learn, grow and earn it,” he said. “And I walked into the Select Board the same way — learning and growing — and I proved to myself that I am capable.”

Perron said his campaign will focus on cost-of-living, energy costs, government transparency, fair funding for Western Massachusetts and practical public safety policy.

“Massachusetts has become one of the most expensive places in the country to live,” Perron said. “Families are getting squeezed from every direction — energy, housing, healthcare, taxes and everyday costs. We need a representative who understands what it’s like to live here, work here, raise a family here and fight for this region to get its fair share.”

“I answer to the people of this district,” Perron said. “And I’ll work with anyone — Republican, Democrat, or Independent — if it helps our towns and our region.”

Perron lived in Blandford as a child, attended Gateway Regional schools, graduated from Southwick High School, lived in Granville, lived in Southwick from 1990 to 1993 before joining the Air Force, spent more than 20 years living in Westfield raising his family and serving the public, and returned to Southwick in 2019.

“I’m not running against anyone,” Perron said. “I’m running for the people of this district.”

The 3rd Hampden district includes parts of Agawam and Feeding Hills and the towns of Southwick, Granville, Blandford, Tolland, Russell, Montgomery, Huntington, Chester and Middlefield.

For more information about Perron, visit https://candidates.goodparty.org/jperronfor3rdhampden or email him at jason14xxx@gmail.com



Source link

Amazon’s ‘Melania’ documentary stumbles in second weekend

0


After a better-than-expected opening weekend in theaters, box office for Amazon’s “Melania” fell 67%, to an estimated $2.37 million, in its second weekend.

The documentary about First Melania Trump has grossed a total of $13.5 million so far (almost all of that in the United States), which means it’s extremely unlikely the film — which Amazon spent $40 million to acquire and $35 million to market — will break even in theaters.

Before “Melania”’s release, a former Amazon film executive asked how the price tag could be motivated by anything other than “currying favor” with the Trump administration or “an outright bribe.” 

Moviegoing typically slows during Super Bowl weekend, but the weekend’s top film, “Send Help,” only declined 47%. And after placing third on the charts last weekend, “Melania” is ninth this time.

Perhaps anticipating discussion about the film’s decline, Amazon released a statement from its head of domestic theatrical distribution Kevin Wilson, who said, “Together, theatrical and streaming represent two distinct value creating moments that amplify the film’s overall impact.”

“Melania” received universally negative reviews from critics, but its 99% audience rating on Rotten Tomatoes was so good that the site put out a statement insisting that the score was real.



Source link

Patriots vs. Seahawks time, where to watch Super Bowl LX, start time, halftime show and more

0


The 2026 Super Bowl between the New England Patriots and the Seattle Seahawks will air on NBC today, Feb. 8, at 6:30PM ET/3:30PM PT. The Big Game is also streaming live on Peacock. If you no longer subscribe to cable, don’t have access to NBC over the air and aren’t currently signed up for Peacock, there are still ways to watch Super Bowl LX — and Bad Bunny’s history-making Super Bowl halftime show — for free.

Here’s how to tune in this afternoon. And if you’re looking for live Super Bowl updates, we’ve got you covered.

How to watch Super Bowl LX free:

Image for the mini product module
Image for the mini product module

Date: Sunday, Feb. 8

Time: 6:30 p.m. ET

Location: Levi’s Stadium in Santa Clara, Calif.

TV channel: NBC, Telemundo

Streaming: Peacock, DirecTV, NFL+ and more

2026 Super Bowl game channel

Super Bowl LX will air on NBC. A Spanish-language broadcast is available on Telemundo.

How to watch the 2026 Super Bowl for free

You can stream NBC and Telemundo on platforms like DirecTV and Hulu + Live TV; both offer free trials and are among Engadget’s choices for best streaming services for live TV. (Note that Fubo and NBC are currently in the midst of a contract dispute and NBC channels are not available on the platform.)

Image for the small product module

In addition to hosting NBC’s Super Bowl broadcast, DirecTV’s Entertainment tier gets you access to loads of channels where you can tune in to college and pro sports throughout the year, including ESPN, TNT, ACC Network, Big Ten Network, CBS Sports Network, and, depending on where you live, local affiliates for ABC, CBS, Fox and NBC.

Whichever package you choose, you’ll get unlimited Cloud DVR storage and access to ESPN Unlimited.

DirecTV’s Entertainment tier package is $89.99/month. But you can currently try all this out for free for 5 days. If you’re interested in trying out a live-TV streaming service for football, but aren’t ready to commit, we recommend starting with DirecTV.

Image for the mini product module
Image for the mini product module
Image for the small product module

Peacock is the streaming home of the 2026 Super Bowl.

While a regular Peacock subscription begins at $10.99 a month for a Premium Plan and goes up to $16.99 for the ad-free Premium Plus plan, you can get an ad-supported subscription for free if you’re a Walmart+ subscriber. 

Walmart+ members actually get their choice between Paramount+ or Peacock included in their membership at no additional cost. A monthly subscription to Walmart+ costs $12.99, and an annual plan usually costs $98. But you can try the service out totally free. Beyond free Peacock, Walmart+ has additional perks like five free months of Apple Music, discounts on Cinemark movie theater memberships, free shipping and delivery on Walmart purchases, discounts on gas and much more.

Image for the small product module

Instacart+ subscribers are able to get an annual Peacock Premium plan (a $109.99 value) for free. After a free 14-day trial, Instacart+ plans cost $99/year, meaning you’ll save more on Peacock simply by subscribing to the delivery service, but you’ll get tons of extras, like free grocery and restaurant delivery and a free subscription to the New York Times Cooking app.

What time is the 2026 Super Bowl?

The 2026 Super Bowl kicks off at 6:30 p.m. ET/3:30 p.m. PT on Sunday, Feb. 8. Green Day will be performing a pre-game special starting at 6 p.m. ET.

Who is playing in the Super Bowl?

The AFC champions, the New England Patriots, will play the NFC champions, the Seattle Seahawks.

Where is the 2026 Super Bowl being played?

The 2026 Super Bowl will be held at Levi’s Stadium in Santa Clara, Calif., home of the San Francisco 49ers.

Who is performing at the 2026 Super Bowl halftime show?

Bad Bunny is headlining the 2026 Super Bowl halftime performance. You can expect that show to begin after the second quarter, likely between 8-8:30 p.m. ET. Green Day will perform a pre-game show starting at 6 p.m. ET. If you’re tuning in before the game, singer Charlie Puth will perform the National Anthem, Brandi Carlile is scheduled to sing “America the Beautiful,” and Grammy winner Coco Jones will perform “Lift Every Voice and Sing.”

More ways to watch Super Bowl LX

Image for the mini product module
Image for the mini product module
Image for the mini product module



Source link

Google Home is addressing some of its oldest shortcomings

0


The Google Home experience brings a lot to the table, but it’s also infamously overlooked some features that have taken years to address. As more updates continue to improve on what Google Home can do, what do you want to see next?


This issue of 9to5Google Weekender is a part of 9to5Google’s rebooted newsletter that highlights the biggest Google stories with added commentary and other tidbits. Sign up here to get it delivered to your inbox early!


This week, Google Home’s latest update started rolling out to address a couple of long-standing complaints.

For one, Nest owners should finally stop seeing that annoying message saying that their video “isn’t available yet” after tapping on a notification. This is a problem that has plagued Home for years, and at times made Google’s smart cameras feel worthless for their main purpose – security.

Advertisement – scroll for more content

Google says that its latest Home updates include a “foundational fix” for this problem. While it’s never been a consistent-enough problem to see right away if the fix truly works, improvements have been long overdue. As someone with the better part of a dozen Nest cameras around my home, I’m thrilled to see this finally happening. I’d say it’s the cherry on top of many Nest Cam improvements in the past couple of years, but realistically, most of those “improvements” should have been there from the get-go.

In other news, this latest Google Home update continues to invest in automations, with the big news being the addition of smart buttons as triggers.

Finally!

While voice and app controls are the backbone of the smart home, nothing can truly ever replace a physical control, and that’s why it’s really nice Google Home is finally supporting buttons. It’s been a little rocky to start as some don’t work as they’re supposed to, but like the Nest fix, this has been a long time coming. Compared to the likes of Alexa, SmartThings, and Home Assistant, this was a gaping hole in Home’s automation ambitions.

So what’s next?

For me, I feel like most of the big issues I’ve had with Home over the years have been addressed at this point. Nest Cams work really well nowadays, the Gemini additions have been solid, and automations continue to get more useful. There are plenty of little nitpicks that could use a fix, like that offline lights bug Google said it would patch, but there aren’t many “big” features I want – at least ones that could reasonably happen. I’d love to see Google offer a true local storage and streaming option for cameras in Home, including Nest Cam, but that’s not going to happen for obvious reasons. Right now, my biggest asks really come down to hardware, as the wait for Google’s next era of smart speakers and displays sits just out of reach.

What about you? What do you want to see next from Google Home? Let us know in the comments on this article, or over on the new 9to5Google Forums.


This Week’s Top Stories

Galaxy S26 just broke my heart

Samsung is skipping built-in Qi2 magnets in the Galaxy S26 series, or least that’s what all of the leaks seem to be pointing towards. It’s a wild decision given some of the leaked accessories we’ve seen, and also takes away the one big upgrade we were expecting for this generation.

“My disappointment is immeasurable and my day is ruined.”

Google just announced the Pixel 10a early

In a surprise to everyone, Google announced the Pixel 10a early this week, confirming the slightly updated design and February 18 release date.

More Top Stories


From the rest of 9to5

9to5Mac: New iPhone 17e launching this month with four key changes: report

9to5Toys: All titles confirmed for Switch 2 GameCube library: Zelda, Mario, Wario World, Fire Emblem, more

Electrek: Subaru is now building EVs in-house, starting with a new electric SUV


Follow Ben: Twitter/XThreads, Bluesky, and Instagram

FTC: We use income earning auto affiliate links. More.





Source link

Big Voodoo jumps feet first into 21st-century marketing with AI ‘spokespeople’

0


EASTHAMPTON — When the creative team at Big Voodoo Interactive wants an advertising spokesperson to speak a different language, change its accent, darken its complexion or swap genders, it’s as simple as a few clicks on a computer.

The Easthampton marketing firm — which touts itself as a leading digital agency for law firms — has struck a partnership with TikTok and is using “spokespeople” made with artificial intelligence now more than ever.

The firm experimented with AI influencers more than a year ago, but they didn’t look human, credible or convincing enough to star in the agency’s digital ad campaigns.

“The technology wasn’t where it needed to be. We weren’t going to put out something that was glitchy or didn’t sound natural,” said Megan Sheldon, managing director of operational services at Big Voodoo.

“It’s come a long way, and when you’re scrolling through a platform like TikTok, it’s not blatantly obvious this is an AI influencer. It looks and sounds human, and we’re confident in how it performs,” she told The Republican.

Big Voodoo also is using real celebrities like William Shatner, Matt Walton and Eric Pierpoint along with actual clients in their advertising campaigns.

While anyone can create content and post it for free on TikTok, Big Voodoo has struck a formal partnership that gives the firm broader and deeper access to the platform, its audience and experts.

The revenue-sharing portion of the deal is confidential, but the agreement gives the Easthampton firm direct access to TikTok experts, who help with strategy and expanding Big Voodoo’s audience beyond what non-partners can achieve.

The platform also shares analytical information that helps inform and improve its future campaigns.

“TikTok is new territory for us, but it’s appealing because of its younger crowd,” said Joseph Morelli, a partner in the Law Offices of Mark E. Salomone and Morelli, which is a Voodoo client.

“Young adults in their 20s and 30s seem to be using that as a primary way to get their information. We’re getting good results from Facebook and Instagram. This is just a natural extension of that,” said Morelli.

Not so long ago, Google gathered and dropped consumers at the doorsteps of corporate, government and nonprofit websites. But AI is overriding what Google had been providing and is actually now an obstacle between consumers and websites.

Big Voodoo Interactive
Big Voodoo Interactive is using AI-generated spokespeople to help market its clients. (Screenshot)Screenshot

When web users put search terms into Google, artificial intelligence is now presenting answers that include summaries and bullet-point information, without immediately sending readers any further.

“No one even gets to the websites anymore. AI just answers questions right there, instead of Google sending traffic to websites. All of a sudden, website exposure has decreased by as much as 30%,” said Jake Del Hagen, founder and CEO of Big Voodoo Interactive.

In many cases, consumers are avoiding Google altogether, dropping search terms directly into TikTok, Instagram and others.

The ad firm offers what it calls a turnkey solution to its clients, identifying both human and digital spokespeople, writing scripts, producing content and placing it all on digital platforms.

Influencers have long been seen by marketers as having more credibility than advertising, even as it is nearly impossible to tell whether a spokesperson is real or fake — which gives new meaning to the phrase, “send in make-up.”

Big Voodoo says that made-up spokespeople are just as credible and no less legitimate than human pitchmen and women.

“It’s almost the equivalent of an actor standing in there and telling a story or reading a testimonial, because that’s essentially how we are viewing influencers. They’re telling a story for our clients,” said Sheldon.

According to Big Voodoo, AI is allowing the company to slice up demographic areas and drop spokespeople into a Spanish-speaking section of one city or another market where Arabic, French or Italian is the predominant language.

This type of advertising can target people right down to their ZIP codes and neighborhoods. It is tracking people down and finding them where they live and work.

Many Big Voodoo clients specialize in personal injury, workers’ compensation, family law and civil litigation. AI allows its messaging to be clear and on point. It also reduces costs by moving production away from expensive on-location shoots to the inside of a studio or even a computer.

Big Voodoo Interactive
Big Voodoo Interactive is using AI-generated spokespeople to help market its clients. (Screenshot)Screenshot

“We’ve hit a point in our own technology, as well as the industry, where (AI spokespeople) look super believable. You can build a brand around it, and more importantly, they can speak multiple languages. When you’re a law firm, you still want to work with those clients, they deserve representation,” said Del Hagen.

The shift to digital might be seismic, but it’s not absolute. While AI spokespeople are the hot new stars, clients continue appearing in their own commercials along with noted actors. Law firms are still running ads on television, radio and in newspapers.

“There’s not one method that reaches everybody,” said Morelli. “At that moment when they’re looking for a personal injury attorney, if we somehow have made an impression on them, whether it be TikTok, Facebook, TV or newspaper, hopefully at that moment they think back and remember us.”

The competition for clients is hotter than ever, said Del Hagen. The need to be efficient, nimble, focused with precisely targeted messages is crucial, he added.

Sheldon said the TikTok partnership is helping Big Voodoo move away from an approach where advertisers are throwing everything against the wall and seeing what sticks, to a surgical strategy that finds and markets directly to potential clients.

“We are seeing real results,” said Sheldon. “You’re always going to get impressions and views, but we’re also seeing them convert for our clients, who are getting people who actually need their services or are interested in learning more.”



Source link