RAM shortage is already raising prices on Samsung’s cheapest phones


We’ve been hearing warnings for months about incoming price hikes for practically every consumer electronic on the market due, in large part, to an ongoing RAM shortage. Today, we’re getting our first hints on what’s to come from Samsung throughout 2026.

As spotted by SammyGuru, the Galaxy A07 5G is heading to India after a recent launch in Thailand, and retailer leaks point to a pretty massive generational shift on pricing. Samsung apparently plans to charge customers in India ₹15,999 (~$175) for the base 4GB model, while the upgraded 6GB variant of the A07 5G will run for ₹17,999 (~$200). Both models, regardless of their RAM allotment, include 128GB of storage. Those prices might look fairly standard for Samsung’s low-end Galaxy A-series, but compared to the A07 5G’s direct predecessor, it’s actually a surprisingly large price hike — and without much to show for it.

In comparison, last year’s Galaxy A06 5G sold in similar configurations (one with 4GB of memory, one with 6GB, both with 128GB of storage) while priced significantly cheaper: ₹11,499 and ₹12,999, respectively, or about $125 and $140. That’s a significant price increase for a pair of devices that, as is Samsung’s MO, are practically interchangeable.

While it’s not always possible to notice big changes in a specs sheet, I’m certainly struggling to see where else the price hike could’ve originated from outside of our current RAM shortage. The Galaxy A06 5G and A07 5G have identical chipsets, camera specs, IP ratings, and more. Outside of a swap to a 120Hz 720p panel (improved from 90Hz on last year’s model) and a larger 6,000mAh battery that accounts for the thicker, heavier chassis, these two devices appear effectively unchanged.

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The Galaxy A07 5G won’t find its way stateside, so it’s a little difficult to read exactly what this could mean for both this year’s more premium A-series entries and, of course, the upcoming Galaxy S26 lineup. Analysts had predicted that low-end devices would be hit the most by rising memory costs — there’s just less headroom to find ways to adjust pricing. Either way, this is your first sign that upgrading to a new phone in 2026 won’t be as easy as it’s been in previous years, so you might want to start making plans before it’s too late.

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